Mailchimp Is Dead (It Just Doesn’t Know It Yet)
There’s a new 800-pound gorilla in the email marketing jungle, and its name is Amazon
Until now, Mailchimp may have been the 800-pound gorilla in the newsletter-delivery ecosystem, but there’s a new silverback Alpha that’s about to chop down the whole rainforest.
When email marketers discover the true potential of this new challenger, the established providers can kiss their current business models goodbye. Mailchimp, Aweber, Constant Contact, ConvertKit, MailerLite, CampaignMonitor… if they don’t respond to what’s coming, they’re all toast.
Email Is King
Forget Facebook ads and YouTube pre-rolls and Instagram influencer sponsorships and whatever the heck’s available on TikTok… direct email marketing is still the most profitable form of digital marketing by a mile.
According to Hubspot, “email generates $38 for every $1 spent, which is an astounding 3,800% ROI.” Their findings also report:
- 3.9 billion people check email daily. (This number is expected to climb to 4.3 billion by 2023.)
- 73% of millennials prefer communications from businesses to come via email.
- 59% of respondents say marketing emails influence their purchase decisions.
Obviously, email marketing is a core piece of strategy for most entrepreneurs, but there’s one glaring problem:
It’s Far Too Expensive
Once your free trial expires — or you reach more than 2,000 subscribers on Mailchimp — the cost to send emails to your fans gets heavy.
- To send a monthly email to 5,000 using ConvertKit will cost you $83/month.
- To send a weekly email to 10,000 using Aweber will cost you $149/month.
- To send a daily email to 100,000 using Mailchimp will cost you $1,190/month plus significant overages.
All told, the U.S. spent over $350 million on email advertising in 2019.