11 Phrases to Be More Persuasive Without Being Overly Pushy
No matter your job title, we’re all in sales
Recently I came across a statistic that caught me off gaurd. According to research performed by persuasion expert Daniel Pink in his book “To Sell Is Human,” 41 percent of the average person’s workday consists of influencing, persuading, and convincing the people around us.
This statistic may seem high, but it makes perfect sense. From being offered opportunities and getting your ideas to fly, to convincing your kids in an effective manner to pick up after themselves, persuasion is all around us and it plays a key role in both our personal and professional lives.
As an introvert with a stutter who has spent the last two decades as either an entrepreneur or in sales-based roles, I’ve studied the topic of influence and persuasion a great deal. I love the work Daniel Pink puts out. The same goes for the author of “Influence” and “Pre-suasion,” Robert Cialdini.
However, if I was looking for an introduction to persuasion, few books are more effective than “Exactly What to Say,” by international sales trainer Phil M. Jones. This is for the simple fact that Phil’s teachings are not only super easy to digest, but they are also extremely practical as he gives very clear examples as to why they are…
