A Guide I Follow For Creating Authentic Content (and essential information on TAMPONS)
Oh, I hate hypocrites.
It turns out; there’s plenty of them in the online world, especially the world of content creation.
What I mean by this is having people who haven’t experienced or accomplished a certain thing telling you how to do that exact thing. I mean, wow.
Most of us won’t go and academically stalk the creator to verify whether or not they are true to their word.
So, our feeds are swamped not only with low-quality content but also hypocritical content.
Not just the online world, the offline world as well.
An example would be business professors who have never had started or run a business, teaching you entrepreneurship.
It’s like me teaching you how to use a tampon.
I mean, I can read about all about the types of tampons (there are two primary ones), when to wear them, activities you can do while using them, that they cannot be lost inside you, that you can sleep with them (not like cuddled up, but …you get the point), that they prevent staining, that they cannot fall out, that you cannot lose virginity with them, that you should change them every 6–8 hours, and so on…
And, yes, I spent an hour reading about tampons before writing this paragraph.
Upon further research, I stumbled upon a parody video called “Fifty Shades of Gay — Deleted Tampon Scene.”
The Internet never disappoints.
Before I proceed on with the topic, I want to express my sincere admiration all the women reading this.
Know that after this rather confusing voyage into the land of the female menstrual cycle, I’ve come to admire you even more.
“Fame is also a test of character at times… Sometimes I pass the test; sometimes I’m a pain in the ass. Sometimes I’m like, Oh, God! I just want to buy some tampons!” — Meg Ryan, Actress
Back to the point.
Sure, I can research, read and learn everything I can find on this topic, and become one of the foremost experts on TAMPONS.
But at the end of the day, I still don’t have a vagina, and me telling you how to use this tiny sponge, is simply hypocritical.
Then why do so many people create content on the topics that they haven’t experienced?
It’s either that they don’t see the issue of morality and integrity, as I do. Or they believe that what they did experience, is simply not good enough.
Now for the first ones, I don’t have a solution. Saying don’t do it, just won’t work. Here you can also raise the question, and ask:
But what if it really helps someone?
Great. It makes me happy. But it was a placebo.
Let me ask you:
If you were dying from a curable disease, and you had an option between an actual cure and a placebo, which one would you take?
I figured. You wouldn’t gamble. That makes two of us.
When it comes to the second ones, my belief is, as long as you’ve done something, that could be used to help someone else solve the same or similar problem, you have a green light.
Even if others have already created content on the same topic.
Because, each one of us, is unique.
Wait, let me explain.
Both biologically and experientially, we are completely unique.
As each human has a unique finger print, each human has a unique experience.
By experience I mean, everything that happened to you (events, situations, people), and everything you’ve learned from those things.
There was never anyone like YOU, and there will never be anyone exactly like YOU (well, until cloning comes along, but even then…)
This, as I said, makes YOU, unique. Which by itself, is a great notion, but in the real world, it doesn’t mean anything.
Because your uniqueness is worthless if you don’t find a way to express it.
And I don’t mean writing articles as I do, it can be anything. From being a doctor, a programmer, an artist, a president or anything else.
But it’s important that you find your own medium, through which you will express that uniqueness.
Now, to narrow it down, in the context of content creation.
The only way to remain authentic is to create content based on your experiences, and achievements. And the knowledge that came as a result.
This way, even if you and I write an article on the same topic, it will be different. Because your perception of the world, compared to mine, will resonate with different people. Which is perfect. Together we can reach more people.
Just think, when you read a couple of articles on a specific topic, and no matter how many you read, it just doesn’t sit right with you.
And all of sudden, someone writes an article, with basically the same techniques/methods suggested previously, but this time you get it. You get to have that EUREKA moment.
That’s what I’m talking about.
This is the only way to remain authentic. And it’s a simple notion to follow.
To take what you know, and supplement it with everything that made you who you are.
And I truly mean EVERYTHING. Both, the good and bad.
This will not only give you a chance to reflect, understand and accept what happened to us, which we perceived as negative.
But it will resonate with people, because no matter how much we resonate with that perfectly crafted lifestyle Instagram celebrity, we prefer to see that even these people who are grander than life, also have that vulnerable side to them.
There is nothing wrong, with a couple of impressive photos from an exotic location, but every once in a while put out a photo with pimples and red eyes from three hours of sleep.
It’s the same thing with content creation.
True, I know more about productivity than an average person, but man, you should see the level of expertise I have in procrastination.
See, that wasn’t that hard.
So, where to start Z?
Great question, thank you for asking. As always, here’s what I normally do.
First, before creating any type of content, you need to create a base of topics you know, and experiences that shaped you.
1. Try and list down all of the topics you know (here I usually start off from the topics I consider (and other people consider) that I know slightly above average, and then all the way up to what one might consider a level expert (which I don’t think I am).
2. Then, try and list down anything you can think of from your life, as I said — the good and the bad, that shaped you as a person (all of the situations, events, people on your path — and these will become your biggest asset for storytelling, to supplement what you know from the point above)
3. You can also collect your jokes, thoughts, and ideas, and open a note, so whenever you get any of these, write it down, and when you are creating something in the future, this can be quite useful. For the jokes, even if they are bad.
Eventually, it will come in handy. If not, to disappoint someone on a blind date. Or at least you can laugh at them by yourself, still a win if you ask me. I do it all the time.
Now that you have a storage of “randomness,” the next step is to choose a topic you want to start off with.
4. I suggest that you start off with something you are better at, compared to others, and as well highly passionate about (i.e. I’m good at creating educational curriculums, but man, not that passionate about them).
5. Once you pick a topic, the easiest way to create it is to write/record it as if you are explaining it to a friend who came to ask you more about the topic. And here you should include all of the jokes, and quirks that you would normally do in a conversation with a friend.
Just be careful when it comes to jokes, especially delicate ones (racist, sexist and so on), because out of context they won’t be as funny (or funny at all), and you can damage your reputation.
Side note: one of my greatest fears is exactly this, to impulsively say a delicate joke in the online world (video especially) and that it will be misunderstood, as my actual thought.
6. When everything you had in your head (and notes) is on the paper, you need to research, and supplement your piece of content with actual facts, sources, and anything else that confirms your suggestions/tips/advice. Also, make sure that you quote and reference anything that is not yours, not only that it will help you preserve integrity and reputation, but it will also promote the author.
Overall, your goal with any type of content should be to make it PRACTICAL, ENTERTAINING and ACTION DRIVEN — there is more than enough of theoretical and dull content out there).
This article came close a rant, but I think I managed to save it at the end.
Anyways, I urge you to try and leave your unique mark, because there will always be someone who will resonate with what you have to say (just look who’s the current president of the US).
“Your actions speak so loudly, I cannot hear what you are saying” — R.W.Emerson
And, never, ever, stop learning more, doing more and experiencing things.
Because not only that they will make you happier, smarter, and interesting. They will provide a direction in life, and a resource which you can use to create any type of content (or any product/service).
Overall, a win-win situation.
Call To Action
Now, I cannot help you earn a million, I haven’t earned one myself. But, if you want to be the most productive person you know, that’s something I can help you with.
It comes in PDF and MP3 (narrated by yours truly, with a sprinkle of charming eastern European accent).
One last thing…
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