credit: Matt Palmer

What Does “Think Outside of the Box” Mean?

And, How Do You Go About Doing It?

Mike Sturm
Jun 29, 2017 · 5 min read

Among the most well-worn phrases in the business world is “thinking outside the box”. It is supposed to mean thinking creatively, freely, and off the beaten path. It’s the kind of thinking that — in an age of increasingly powerful algorithms and neural networks — garners significant attention. For now, it’s the kind of stuff that…