If You Don’t Plan Your Time, Someone Else Will

Most people are stingy with their money and generous with their time. Here’s why that’s backward.

Nir Eyal
Nir Eyal
Sep 9, 2021 · 5 min read

Have you noticed how we use the same words to describe our relationship to time as we do our relationship to money?

We spend time, just as we spend money.

We make time, just as we make money.

We pay attention, just as we pay with dollars and cents.

But why are people are so cheap with their