Seeing vs. reading

the key to creativity

Ralph Ammer
Feb 13, 2018 · 2 min read

An ancient feud rages at the very core of your creative endeavour: The rational logical you and its fuzzy intuitive rival are in constant dispute.

Imagine yourself coming across an old tree.

Baffled by the spectacle of its twigs and branches you could reach out to feel its bark. You observe how the sunlight falls through the countless leaves orchestrating a spectacular pattern of shadows before your feet.

Or you could just think “That’s a tree.” — and move on.

Verbal thinking — Logic

In the second approach we reduce what we see to labels, in our case the label “tree”. We seek closure and only want to know “what it is”. Once we have identified something, we are free to direct our attention and energy elsewhere.

Read the full story here!

Ralph Ammer

Written by

I love to draw and write about art, design, and the rest. 我的微博:https://www.weibo.com/6988798767/ Munich, Germany

Personal Growth

Sharing our ideas and experiences.

More From Medium

More from Personal Growth

More from Personal Growth

More from Personal Growth

5 Habits of Highly Self-Aware People

5.3K

More from Personal Growth

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade