This Question Will Make Your Problems More Interesting

Limitations shouldn’t stop you from winning.

Audi was in desperate need to win the 2006 edition of the 24 hours of Le Mans race. The competition is not only one of the most prestigious car races in the world — its outcome can make or break a carmaker’s reputation.

However, Audi was in real trouble: its car was not fast enough.

Until one question changed everything. The Audi team went from not having the fastest car to winning the 24-hours Le Mans race three years in a row.

If you were to design a race car, you’d probably want to build the fastest one possible, right?

Interestingly enough, Audi took a different approach. One that brought to life the power of accepting constraints. And turned them into a superpower, not a limitation.

The Story of an Interesting Question

Interesting questions trigger thought-provoking conversations — that’s what Audi did by reframing its challenge.

“How could we win Le Mans if our car could go no faster than anyone else’s?” — Audi’s chief engineer asked.