Published in

Personal Growth

Oct 24, 2021

6 min read

Why Familiarity and Fear Are Like Creative Quicksand

If the same thing brings no change, toss the rule book

George Brooks is the founder and CEO of the digital product agency Crema. A few years back his company was doing good work for its clients, but it often felt like a grind.

In an experiment, Brooks blocked out a week to have everyone in the company work on one…

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Why Familiarity and Fear Are Like Creative Quicksand

If the same thing brings no change, toss the rule book

More from Personal Growth

Recommended from Medium

The Secret Life of a Writing Journal

How do I know if I have a creative mind?

Getting Lost Is a Creative Apprenticeship If You Tell the Story Right

Once you are aware, creativity is everywhere

The 2 Minute Creativity Test

I need to take my turn, do The Work, and start flexing my creative muscles in a more expedient…

Your Limits Are Your Freedom

Is Creativity In-born? How to Unleash the Creativity Within..

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John P. Weiss

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