A traffic-light system to “influence” young unmarried males in Libya (source: Nudgestock 2 Festival, at 13:32).

The (dis)information mercenaries now controlling Trump’s databases

Paul-Olivier Dehaye
Jan 3, 2017 · 10 min read
Target Audience Analysis illustration for The Three Swords Magazine (credit: NATO)

Influence: capacity to have an effect on the character, development, or behaviour of someone or something, or the effect itself.

Manipulate: control or influence (a person or situation) cleverly or unscrupulously.

Methodology

Cultural diplomacy directed at Chinese people is likely to fail, and so too is cultural diplomacy directed at Chinese males aged 18–32, because that is an externally-imposed demographic category, not a self-identifying, cohesive group. Far more useful is cultural diplomacy aimed at Netizens, because they have a shared culture.

— Behavioural Dynamics Institute evidence submission to the House of Lords.

PSYOPS specialist, IOTA-Global Director of Operations and SCL Defence Director talking at “Nudgestock 2” conference about his work in Libya.

SCL dashboards

Dashboard D. The five blacked out areas are, in order, “Libya”, “P[rime ]M[inister] Zeidan”, “G[eneral ]N[ational ]C[ongress]”, “Gaddafi” and “Qatar” (through comparison with Dashboard A, see text). Source: “Using target Audience Analysis to aid strategic level decisionmaking

These conclusions are derived from a wealth of research conducted and synthesized by the Behavioural Dynamics Institute, including the study of primary research data gathered by our commercial partners SCL in consultancy projects across more than 50 countries.

That’s an intense schedule for a course, really.

Conclusion

Update 1

References

See source for explanations.
Dashboard G. Source: Three Swords Magazine (NATO)
Dashboard H. Source: Three Swords Magazine (NATO)

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Paul-Olivier Dehaye

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Mathematician. Co-founder of PersonalData.IO. Free society by bridging ideas. #bigdata and its #ethics, citizen science

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