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Om Suthar

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Reinventing the persona

Who doesn’t love dunking on personas? After all, it’s one of the most misused and misunderstood design frameworks out there. Alan Cooper is credited as the father of the user persona — Kathy being the first in 1983. …

User Research

5 min read

Reinventing the persona
Reinventing the persona
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Om Suthar

Om Suthar

Designer + Entrepreneur

Mitesh Shah

Mitesh Shah

Co-Founder at Tiffinity; CTO at EmpowerED; CEO of Mokko Labs

Mitesh Shah

Mitesh Shah

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