Who doesn’t love dunking on personas? After all, it’s one of the most misused and misunderstood design frameworks out there. Alan Cooper is credited as the father of the user persona — Kathy being the first in 1983. Rather than keeping this a secret weapon, Alan decided to share his framework in his infamous book, The Inmates Are Running the Asylum.

Personas were so simple, clear, and powerful that it seemed only a matter of time before other practitioners discovered it for themselves. — Alan Cooper

Alan Cooper’s tweet about where personas are discovered.

Personas aren’t pulled out of thin air, they are discovered through qualitative research methods such as customer interviews. It’s a framework to drive empathy and a greater specificity than just ‘the user’. …

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Personified

The intersection of research, design, and process.

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