HAPPINESS

The Science Behind What Makes Humans Happy

A personal story — from marketing at Coca-Cola to volunteering at an NGO

Jonas Nienau
Persons
Published in
6 min readMay 6, 2020

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Everybody wants to live a happy life. The problem is that the concept of how to be happy has not been explored in similar depth as, for example, business administration.

I get it. Happiness doesn’t pay the bills. But what is a life worth living without it?

Let me open your mind about the emerging science behind the psychology of well-being.

You might think that a respected job, sound money, a lovely house, a luxurious car, or the perfect body will make you happy.

The new science of positive psychology thinks differently. Our most definite intentions and cravings are the sources of miswanting:

Most of the things that we think make us happy, actually do not make us happy.

Being turned down for a job you wanted or getting a raise has less effect on subjective well-being than you think.

Paradoxically to common beliefs, income, and life satisfaction are only slightly correlated.

Hell, our society’s definition of success puts us on a path to impressive houses and…

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Jonas Nienau
Persons

Inspiration and education to live a meaningful and joyful life.