Perspectives 2014

There is no turning the digital tide. Each year our industry brings new technologies and new ways for marketers to speak with their audience.


Google’s New Era of Search & Content

In August 2013, Google quietly switched on its new search algorithm without much fanfare. Aptly named Hummingbird, it revolves…


Let Your Campaign Buzz with Technology

Here’s one recent hot topic you may have heard: Can technology (not just digital) be the sole foundation for a campaign? And if…


What Price? The Currency of Privacy

Privacy has always been a hot topic. But the ease with which data can be transferred now over the internet, especially with the…


The Hamburger in Design

Take a close look at some of the apps you use on a regular basis. You will probably notice a number of interaction patterns that didn’t even…


So, You’ve Decided to Go Mobile

If you’ve decided to transfer your business into the mobile space, you’re already making the right first step. But what’s next and…


The Welcome Demise of Art & Copy

The death of the tried-and-tested Art Director / Copywriter team: while this has been the talk of the industry for some time now, few…


Ignoring Risk Management is the Greatest Risk of All

As anyone working in digital knows, things go wrong. Sticking your head in the sand and hoping everything works…


Responsive eCommerce: The Results Are In

The debate regarding how best to provide a mobile-optimised shopping experience for eCommerce is certainly not a new one.


The Marketer’s Guide to Wearables

As I sit here drafting this, glancing at my wrist hardware to check how much activity I’ve done today, there’s no doubt that…


Serving Up Content Personalisation

Imagine if the websites you visited most frequently knew you were there before pageload. Or if the local takeaway restaurant knew…


Innovating from Within

Many companies are asking themselves how WhatsApp, the Silicon Valley startup that was created less than 5 years ago, could sell for the…


Unconditional Project-Rearing

This year I became a parent for the first time, learning very quickly some of those lessons life waits until now to share.

Perspectives 2014
Perspectives 2014

There is no turning the digital tide. Each year our industry brings new technologies and new ways for marketers to speak with their audience.

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