The Neue Industry
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The Neue Industry

Category Creation: What it Means to Build Something Truly New

An interview with Marco Witzmann of Valispace

Valispace co-founders Marco Witzmann and Louise Lindblad

First things first: What exactly is category creation, and why does it matter?

Undoubtedly that also brings some challenges. What might those look like?

How can companies overcome this initial hurdle?

What are some other examples of category creators that are particularly inspiring to you?

What is the category that Valispace is creating right now?

How does one create a category successfully? What is your process looking like right now?

What’s coming next in the process for you?

What is Valispace going to be five years down the road, when EIM is already created as a category?

Do you have any additional advice for founders who are category creators?



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