The Neue Industry
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The Neue Industry

SuperVenture 2022 panel

SuperVenture Hot Takes: 2 Key Factors for Sourcing Deals in Difficult Economic Times

It’s paramount to have a “compass” for sourcing deals that works for you, and it’s not one-size-fits-all.

  • This recipe for success is never the same for every investor, but rather it depends on the stage of the deal, the verticals involved and many other factors.
  • Oftentimes, later stage investors can rely increasingly on trusted contacts within their network to alert them about key opportunities.
  • Working on relationships with partners, such as seed funds, angels, etc. is important, as is working with founders who are able to spread the word to other founders about how a specific VC supports them.
  • Branding can be a viable strategy. Jan mentioned that understanding the niche in which Join operates — and communicating that to founders who are in search of customers — is the way that we have found success.

It’s more valuable in the long term to focus on big problems, not trends.

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