Jooycar, a Connected Car and Insuretech platform in Latin America

Kevin Hart
PetaCrunch
Published in
2 min readOct 3, 2019

Jooycar has raised $3.2M in total. We talked with Rodrigo Labbe, its CEO.

PetaCrunch: How would you describe Jooycar in a single tweet?

Rodrigo Labbe: JOOYCAR is moving with intelligence. We re-imagined the way in which people uses car insurances for a safer and more efficient driving.

PC: How did it all start and why?

RL: Our visionary founders, María Paz Gillet and Emilio Figueroa had an extended start-up experience. They noticed the unfairness of paying more on your car-insurance when you drive well or drive just few miles. There was an opportunity to use the power of IOT in order to create usage based insurance products tailored for the LATAM market.

PC: What have you achieved so far?

RL:

  • Insurtech founded in 2014
  • +40 million miles processed by Jooycar real time platform.
  • Almost 20K connected cars
  • Successful launch of Pay how you drive and Pay as you drive products.
  • $3 million raised from HCS Capital.
  • We’ve closed strategic partnerships with insurance companies across de region in Mexico, Peru and Chile

PC: What do you plan to achieve in the next 2–3 years?

RL: Make Car Insurance a preventive tool to avoid accidents, not only a way to deal with them. This by achieving a million connected cars across LATAM and the US by innovating in technology and the business model approach of personal and commercial lines.

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