Attracting high-value partnerships to achieve the SDGs
How we designed initiatives to attract more high-value partnerships for a UN agency.
Context & Objectives
Over a three-month period, our team at Hellon embarked on a project with a UN agency aimed at enhancing their ability to attract private fundraising partnerships exceeding $10 million. The project’s primary objectives were to distil insights gleaned from fundraising teams and to devise three innovative concepts for testing and refinement with high-value partners.
Role
I worked in a team with a strategy consultant as the project lead. We collaborated closely with a client team. My role consisted of:
- Analysing interview transcripts
- Writing and presenting an insights report
- Co-planning and facilitating a remote client workshop
- Developing and presenting concepts to the client
Approach
A. I began by using Miro to analyse interview transcripts conducted with fundraising officers by the client team. I then created an insights report and presented this to the client.
B. I co-planned and co-facilitated a remote workshop with internal stakeholders. The aim was to generate ideas which responded to the insights gathered and which would attract more partnerships with a value above $10M.
C. I synthesised the ideas generated into a set of concept cards and presented these to the client. I then developed the concepts and added more detail to support the aim of testing the concepts with high-value partners at a later date.
Outputs
The outputs were an insights report and a set of three concepts to test with high-value partners.
Impact
Partnering with private donors helps the client to expand its work in meeting the UN Sustainable Development Goals. Our project provided the client with a set of initiatives that aimed to attract more partnerships above $10M.
Reflections
Limited availability of the client team posed challenges in obtaining timely feedback, impeding swift decision-making processes. Moving forward, fostering greater collaboration and responsiveness from the client side would enhance agility and efficiency in project execution, enabling us to deliver even greater value.
If you are interested in any of my work, feel free to get in touch with me at peter77waters@gmail.com or connect on LinkedIn.
