Breaking news: Buster has a whole new look!

Buckle up: It’s a brand new chapter for PhantomBuster!

Today we’re introducing a new look, feel, and user experience for PhantomBuster, and we want to tell you all about it! Things have evolved since our first brainwave in 2016 (when we called our automations “Phantoms”!), and now it’s time to tie old and new identities together.

We’re ready for a change and a fresh coat of paint!

So let’s take our mascot Buster, our Phantoms, and you, our wonderful users and readers, into the next era of PhantomBuster.

TLDR; It is a new era for PhantomBuster! It’s the same great brand, but with a fresh new look. We’ve refreshed our logo, website, and even our mascot Buster. We’ve also shifted our product focus to become your one-stop shop for lead generation.

Unveiling our new brand

A brand refresh is a thing of beauty.

So what will the next phase of PhantomBuster look like? We took a long hard look around us and hatched some new ideas.

We imagined what people would like to experience, from signing up on day one to launching their 1000th Phantom.

We chewed our pencils hard and (we think!) came up with something great.

Here is a shortlist of what we’ve improved 💡

1: Refreshed brand design for a more mature look and feel.
2: Shifted product positioning to focus on lead generation.
3: Improved user interface with a sharper UX design.
4: Given our beloved mascot Buster a slick new makeover!

Why are we rebranding?

Beforehand, we were still learning what people needed from our products, so our tagline was broad. But Buster has matured over the past six years! Now that we’re older and bolder, we know a lot more about what people need.

Our focus is shifting from our old mission, “Automate everything you do on the web,” to “PhantomBuster opens a new era of lead generation.”

PhantomBuster is now officially a lead generation solution! This refresh will explain our new positioning in a whole new light, with simpler, sharper content.

Our Product team heroes worked to develop new, more cohesive pages. It’s now even easier to understand how to generate leads with PhantomBuster.

You can use PhantomBuster to:

1: Extract lists of leads
2: Enrich data & emails
3: Send outreach campaigns

So, what’s next?

A refreshed website, cleaner Phantom setups and new pages can only spell great things!

Over the next few months, there will be even more design improvements for PhantomBuster: on the blog, in the Phantom Store and via a redesigned Phantom and overview section.

Here are some content changes that we’ve made during this brand refresh:

• We’ve renamed “Workflows” to “Flows.”
• We’ve renamed “Org” to “Workspace.”

We’ll also change a small number of Phantom names to clarify exactly what they do. We’ll communicate these changes via our Help Center very soon.

And remember — none of these updates will keep people from the important business of finding the Phantoms, Flows, or Integrations needed to fuel their growth!

Have any questions?

You can reach out here if you’d like to chat more with our team about this rebranding. We’d be happy to answer any questions you may have!

For now, why not take a whizz around our new website and discover it for yourself?

We can’t wait to hear your thoughts.

The PhantomBuster team.