How a Thoughtful Redesign Can Drive Product Growth
With many years of experience in design, I’ve often seen how Product Redesign is frequently overlooked, even though it plays a crucial role in driving monetization. Many product owners and managers underestimate the impact that a fresh, well-thought-out design can have on a product’s success. In this edition, I’ll be exploring why a redesign is sometimes essential and how to know when it’s time to make a change.
I’ll also be sharing some of our success stories to demonstrate the power of design on business outcomes. Remember, while great design can’t save a bad product, bad design can easily ruin even the best one.
Product Redesign: What’s It All About?
In simple terms, product redesign means improving and updating the look and feel of a website, app, or software. Of course, the visual side is a key component, but a successful redesign often involves enhancing how users interact with and navigate the product. If you’re struggling to keep up with your competitors or your user metrics are stagnating, it might be time to rethink the design.
Our team has seen first-hand how even subtle tweaks can make a world of difference, turning an underperforming product into one that users love. From full-scale visual overhauls to targeted UX improvements, redesigns can increase engagement and even boost conversion rates by up to 200%.
When to Consider a Redesign
Not every product needs a redesign, but sometimes, it’s the push that can take a good product to the next level. Here are a few signs that a redesign could be exactly what your product needs.
- Declining User Engagement
A redesign can help re-engage inactive users and draw in new audiences by improving overall appeal and usability.
- Outdated Design
If your product looks stale, a redesign can modernize its look and functionality, keeping you in the game.
- Business Growth & Scaling
As your user base expands, a redesign can ensure your product is scalable, stable, and capable of handling increased demand.
- Lack of Visibility Among Competitors
A fresh design can provide a competitive advantage by making your product more appealing and user-friendly compared to others in the market.
- Negative User Feedback
If certain features are causing headaches, a targeted redesign can address those specific issues, improving the user experience without needing a complete overhaul of the entire product.
- Brand Evolution
If your company’s image is changing, a redesign ensures that your product’s look and feel are aligned with your new brand identity.
Why Redesign? The Benefits for Your Business
With experience across various industries and projects, we can confidently say that redesigns make a difference. But don’t just take our word for it — let’s look at the benefits and numbers that back up this claim.
Success Stories: Isora GRC
I can’t help but mention our work on the Isora GRC project, which was recently nominated for the UX Design Awards. The challenge was to redesign the platform without disrupting established workflows or alienating loyal customers, while also introducing new features with minimal changes to the backend. As a result, our team presented a smooth interface while preserving the familiarity users relied on.
But not every redesign goes this smoothly. Take Snapchat’s infamous redesign, for example — it drove users away and cost the company $1.3 billion in stock value. This goes to show that poorly executed redesigns can cause more harm than good.
The Bottom Line
Redesign has the power to elevate your product, improve user experience, and open up new opportunities. It’s a process that brings both creative and strategic value. So, what should you keep in mind moving forward? Here are the key takeaways:
- Design Matters: A fresh design can work wonders for user engagement and monetization, giving you a competitive advantage in the market.
- Know the Signs: Declining engagement, outdated looks, and negative feedback are clear signals for a redesign.
- The Impact of Redesign: A successful redesign leads to happier users, higher conversions, and a competitive edge.
- Success Stories: Our Isora GRC project proves how understanding user needs drives to outstanding results.
I hope you enjoyed my first article and found it insightful. Be sure to follow Phenomenon Insights on Medium for more tips, strategies, and success stories that can help take your product to the next level!
