Pheronym identifying the beachhead market at the NSF I-Corps Teams
Published in
6 min readSep 30, 2020
It’s incredible how much the insight from one hundred interviews can focus your market entry strategy and position your startup for success.
Pheronym develops pheromone products from microscopic roundworms, nematodes to control agricultural pests. By controlling nematode behavior, we can control both pest nematodes and insects. Our goal at the 6-week…
