The natural evolution of user interface design

The modern movement of the web

In the 19th century, with the advent of mechanized mass production, an excess was created both in production and in consumption. Objects that served no purpose and cheap imitations started to became common. And mass produced ornament was unleashed.

Ornament in the form of handcrafted decoration had a reputation of being expensive, and used to be a symbol of wealth and luxury. With the evolution of mechanized processes, these kind of decorations became cheap and quick to make, they were mass copied, without any thought of what type of design would be better suited for mass production.

After World War I, designers at the time were becoming increasingly aware of the challenges and problems of an industrialized society.

This sociological phenomena gave origin to the modern design movement, this movement was characterized by clean geometric forms, plain surfaces and the use of modern materials such as chromium plated steel and glass, the use of color was also very restrained.