PHLEARN Magazine
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PHLEARN Magazine

A Fun Approach to Product Photography and Composition with Ross Floyd

In e-commerce, there’s one undeniable truth: how a product is visually represented makes the first impression on a potential buyer. In order to make that product irresistible to consumers, the photographer needs to know which elements to draw attention to and how to use effective techniques, like lighting, retouching and compositing to really grab the viewer.

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