Why Authenticity Makes More Powerful Photos

Unleashing the true potential of your images

What does authenticity mean in photography? To me, it means capturing and producing photos in a truthful and believable manner within the context. It may involve choosing the appropriate perspective, capturing genuine moments, or creating convincing visual effects. But it can go beyond that based on the situation. What I don’t think it means is a specific genre or style of photography, such as photojournalism. And authentic photos certainly don’t have to be confined by reality.