Best-ever Product Photography Backdrop Ideas for A Lasting Impact
Create a Stunning Outlook with These 10 Product Photography Ideas
The quality of product photos positioned in a catalog undermines the success of a brand. The intent of a fashion brand is to showcase the photos in a captivating manner to lure the audience to buy a preferred fashion product. So, it is extremely important that photographers capture the true essence of the apparel and demonstrate an emotional connection with the potential audience through the captured photos. Professional photographers are expected to bring out the best in the photos and accentuate their true beauty.
There are a plethora of things that can be done to level up the product photography game including selecting an exotic location for the photoshoot, using innovative techniques to enhance some elements, developing creative storylines, and so much more. Talking about fashion photography, image backdrops play an extremely crucial role to boost engagement and visibility.
Here are some of the amazing backdrops that you must consider to create a lasting impact and up your apparel or product photography game in general:
10 Most Fascinating Photography Backdrop Ideas That You Must Try
1. Vibrant, contextual background
The people who buy things online tend to choose a product that is presented against a contextual background showcasing how the product can actually be used. This is commonly followed for apparel photography wherein the buying audience seeks to know the look and fit of the clothing before making a purchase. Apart from this, when it comes to lifestyle photography, contextual backgrounds help the prospective audience in visualizing the look better and make a well-informed purchase decision thereafter. Additionally, in order to garner the attention of your potential audience, vibrant and mesmerizing backgrounds can be used instead of the classic white background to create a great impression. Try and use an enticing color scheme that complements your product catalog and brand or simply go for monochromatic product photography to use a single hue across the entire product catalog.
2. Frozen ice
Another interesting idea that you must try to up your product photography game is frozen ice. In this backdrop, an object is frozen in ice and broken ice blocks are used as a backdrop. It is mostly used to showcase the packaging of cosmetics products and how it is durable to survive the freezing process. Infact, it also shows that the product is freshly made with fragrances that stay longer.
3. Vacuum
To make your product photography unique and interesting, you must try using cellophane. Although cellophane can reflect the camera flashlights, with a circular polarizer, you can easily overcome the concern. All you need to do is place the product over the cellophane wrap or rather put it inside a vacuum-sealed bag and then capture the photos.
4. Shadows
Shadow effects can be used to create interesting backdrops for your products. Don’t forget to be creative and experiment with the lighting as much as possible. You can also opt for natural lighting as per choice. Shadows are generally used in a professional studio setup. However, you can edit the pictures later to make them clean and sharp. Product photo editing services come in handy to make things easier for you.
5. Liquid
Another backdrop that is being commonly used is liquid. The intent is to create splashes using the liquid (it can be water, milk, or any other liquid) and capture the moment. To get this backdrop in place, you will have to photograph the products at high speed by adjusting the shutter speed. Though it might be a hassle at the beginning and take multiple attempts to make the shot perfect, but it is totally worth a shot.
6. Powder imprints
If you are specifically looking for makeup product photography, then this one’s just for you! Powder imprints are a hit in the cosmetics photo industry. The powder is basically included to give a beautiful texture and imprints give an illusionary depth to the photo. Try and use contrasting colors that match the theme of your products, and see the difference for yourself. With powder imprints, photographers can make their makeup photos more noticeable than you imagined.
7. Patterns
Almost every guide will enlighten you about the role of a captivating background. But, incorporating patterns in your photography backdrops is not something everyone will tell. Choosing patterns, specifically geometric patterns would not only enhance the beauty of your product photos but also complement them with the right blend of colors. Go ahead and experiment with patterns to know what suits your products the best.
8. Tiles
Tiles make for a perfect backdrop when it comes to tabletop photography. You get a plethora of options to choose from, be it the shape, texture, size, or color. All that needs to be done is to pick a theme that you want for your products and go ahead with the selection of colors, textures, shapes, and so on. Black themes have been widely used to demonstrate elegance, whereas white tiles can be used to showcase the vibrant colors of your products. If you require an avant-garde composition, then slate tiles are your go-to option. Apart from this, if you intend to set an earthy mood, then choosing natural tiles is a viable thing to do. eCommerce product photo editing can play a major part in putting everything together and enhancing the overall look and feel.
9. Vinyl
Vinyl is widely used for capturing photos of food. It is the most popular food photography background that is used nowadays. Vinyl backgrounds are basically of two types — solid color and marble vinyl backdrops. They are not only thick but also offer reliability when it comes to shooting food photography. Additionally, you get to choose whether you want a matte surface that’s free from all kinds of glares and reflections or plan on getting a glossy sheen finish. Moreover, you only need a wet rag to clean the backdrops so it is hassle-free as well.
10. Versatile white background
Another amazing idea for product photography is using a white background. White is undoubtedly a versatile color that can accentuate any product used with it. You can simply go for a simple, yet classic white color as a backdrop to give a rather clean and seamless look to your product photos. You can either capture products in a white background or simply remove the existing background from the already captured photos and replace it with a white backdrop.
Nowadays, many agencies offer professional background removal services to make things work in your favor. eCommerce platforms like Amazon have prescribed the use of white background as a part of their guidelines, so, if you are only leveraging the Amazon marketplace, we suggest you stick to clicking pictures against white background only. This will save a lot of your valuable time. You can play around with the angles though. Choosing a white backdrop for all your product images can actually bring consistency and make your products look more visually pleasing.
The above-mentioned photography backdrop ideas can create lasting impressions in the minds of your potential audience and drive more conversions. You can also drop your queries in the comment box below to know more.
