Top 5 Sectors That Utilize Photo Editing Services
Application of Digital Photo Editing Across Diverse Industries
The world, today, revolves around visual content — especially images or photos. From desktops to banners to billboards to newspapers to online websites, images are used everywhere either to inform the audience or attract them.
But why is that? No rocket science is involved, people buy what they see. When you are running an online business that’s product-based, you’ve got to showcase your products via appealing accurate images to engage the audience. Product images, let alone, can turn visitors into buyers — irrespective of the industry. However, that doesn’t mean you can display bad quality, unclear, blurry, or discolored pictures on your online store. You must have a set of well-lit, clear, detailed, and high-quality pictures to make it to the customer’s cart; which is why digital photo editing services are rising up the charts.
Photo Editing Services and Online Businesses: Go Hand In Hand
Before rolling over, let’s break the belief that edited pictures aren’t real. In fact, photo editing involves enhancing the images, to make them look more like what was actually seen by the eyes, via diverse techniques and tools.
When customers visit your online store, they search for their preferred products and get down to their details. What do you think is the first thing they look for? Price? Description? Images? Wash Care? Though different customers have different preferences, one thing that remains constant is product images. Every customer, irrespective of the background they come from, looks out for product images before making the final buying decision, and your job is to provide them with some high-quality ones.
The best part is: you don’t have to edit or enhance your images yourself. Instead, you can have experts assist you with photo enhancement services. Professionals not only provide you with a bunch of professional, visually engaging, convincing product images but save you time, effort and costs.
That being said, some of you might wonder: “what do they do differently that I can’t? Well, the answer is image editing techniques and tools.
Let’s have an insight into some of the commonly used techniques:
1. Background Removal
One of the most common and popular photo editing techniques, background removal, as the name suggests, involves removing or changing the background. In other words, experts get rid of any unwanted object, person, or distraction from the image’s background by using the pen tool on Photoshop to shift the focus on the product.
2. Photo Retouching
Widely used for modeling photography, retouching is all about getting the perfect clean picture by fixing the imperfections. This includes:
Changing or modifying the background
Correcting the light and colors
Body slimming
Adjusting face shape
Hair retouching
Blemish and spot removal
Wrinkles smoothing
Teeth whitening
Eyelashes retouching
Skin retouching
Photo slimming
3. Color Correction
Without a doubt, colors are a quintessential aspect of a photograph. A badly colored or faded image makes the product look dull and lifeless. However, photo editing services online color correct your product images by either adjusting saturation, adding patterns, adding hues, or adjusting color tones — as per the image requirements. This helps in creating attractive and lively images while enhancing the overall appearance.
4. Image Resizing/Cropping
Yet another technique commonly used by digital photo editing services providers is resizing and cropping. A digital photograph is made up of pixels. By resizing, experts alter or escalate the aspect ratio of the image size to make them suitable for web publishing. They handle images of all formats and resize without degrading their quality.
5. Drop Shadow
When you outsource photo retouching services, they employ techniques that bring forward natural-looking and attractive images. Experts add a fake shadow on your object to create a 3D effect and provide a realistic look to the product.
6. Ghost Mannequin Photo Editing
Primarily used by fashion, apparel, or jewelry stores for lifelike images, the ghost mannequin is the photo editing technique where multiple product shots are combined in post-production. The mannequin or the model is then removed to offer a holistic look to your site visitors.
7. Mirror Effect
The mirror effect is another exceptional image editing technique that creates a reflection of the image for a natural look. It creates depth and solidity with the surface of the image.
The image editing techniques utilized by digital photo editing services providers aren’t numbered — it varies on the basis of the level and of editing to be done. Having said that, it’s time to know the applications of digital photo editing across various sectors to further understand the importance of image editing.
Application of Photo Editing Services Across Various Industries
1. eCommerce
This goes without saying, online shopping is the new, latest shopping trend adopted by businesses and preferred by customers worldwide. According to 99 firms, “Online shopping has become a regular aspect of everyday life, especially for young adults. 2020 made even more people adopt the trend, and eCommerce growth statistics show retail eCommerce sales amounted to $4.28 trillion in 2020.” With a vast amount of people buying online, it’s your job, as an online retailer, to offer them the best. Though there are multiple ways to do that, the product photography is among the top winners.
Unlike in-store, online shopping doesn’t allow customers to touch or feel the product they are willing to buy. All they can do is have a look at the product’s image or read its description to get an idea of the product. In this case, a bad-looking product image can have adverse impacts, which is why eCommerce businesses largely depend on photo enhancement services. This helps them in displaying high-quality, clear, bright, and engaging pictures on the website — ones that are convincing and persuasive enough to leave a positive impact on customers. Experts get you perfect pictures by employing various editing techniques, including:
Background removal
Proper alignment
Color balance
Spot/blemish removal
Photo retouching
Color correction
Clipping path
Image masking
Resizing/cropping and several others.
2. Real Estate
When it comes to real estate, the importance of real estate photo editing services is beyond description. Property images, whether commercial or residential, play an extremely crucial role in helping a real estate business succeed. When potential buyers search for a property and visit a dealers’ website, they want to have a close look at the property’s images (from all angles) before contacting the seller. This is, indeed, an icebreaker. How? In case the buyer doesn’t find the property’s images appealing enough, he/she might simply abandon the process and switch to another website. The contrary i.e. good. professional, neat property images can move him/her to the next step i.e. getting in touch with the seller.
When you outsource photo retouching services to an expert, they adeptly retouch your property’s images (interior and exterior) to help realtors, builders, and other property dealers capture the attention of their buying audience and sell the property quicker via:
- Still image enhancement
- HDR blending services
- Panorama stitching services
- Sky change services
- Floor plan conversion
- Architectural photo editing
- Virtual staging solutions
- Digital decluttering
- Day to dusk conversion
- Photo post processing services
3. Advertising and Marketing
Every business needs to advertise and every advertising campaign needs good images. Whether you sell furniture, property, clothes, footwear, or fittings, having high-definition and premium quality pictures is the key to successful advertising as well as marketing campaigns. Regardless of the channel or platform you choose to promote such as social media, forums, signboards, brochures, leaflets, or third-party websites, the images you display must be exceedingly impressive.
By utilizing photo editing services online, you upsurge your marketing campaigns with high-quality, eye-catching images to grab customer’s attention. Photo editing specialists integrate multiple image editing techniques and use advanced tools to get desired images — ones that reflect your brand and connect with your customers.
Below mentioned are a few of the many techniques adopted by experts:
Change backgrounds
Cut photos from old backdrops
Enhance color, contracts, and light
Scale, crop, and resize
Adjust saturation levels, shadows, and highlights
Add illustrations and artistic effects
Add/remove labels, watermarks, and unwanted spots
Remember, your advertising campaigns can go in vain in absence of good quality photos. Generate desired traffic via photo enhancement services and make the most of your marketing efforts.
4. Publishing Houses
Print and web publications often see a drop in sales, and part of it could be dull or unimpressive images. Yes, you read that right. No matter how good or unique the content might be, a low-quality image can drastically bring the entire appeal down.
Before publishing images in the newspapers, periodicals, books, encyclopedias, books, or other academic material, publishers must ensure they are catchy, appealing, and attractive enough to keep readers hooked. This is where digital photo editing services come to the rescue as they customize your images while you focus on the content. Experts skillfully enhance and retouch your images for maximum benefits including a rise in sales, satisfied customers, and ultimately better brand identity.
5. Manufacturing
Once a product is manufactured, it must reach the target audience and potential buyers in the right way, otherwise, the manufacturing efforts might be futile. Whether manufacturers choose to display their products on their website, social media platforms, PPTs, slideshows, brochures, or hoardings, one thing that remains common is product images. Using good quality images is necessary, and there’s no running away from it.
If you want to educate your audience about your product’s features or other specifications you need detailed, clear, and accurate images — ones that are free from clutter, busy backgrounds, or improper lighting. This is perhaps one of the reasons why the majority of manufacturing units outsource photo retouching services. Experts enhance your photographs via:
Color cast removal
Density correction
Background change and color correction
Cropping and composition
Enhancement and clipping
In A Nutshell
The application of photo editing goes way beyond five sectors or industries. In fact, there’s barely any industry that can go without image editing — thanks to the ever-evolving digital landscape and consumer requirements. With innumerable options to buy from, it is essential than ever to provide your audience with best-in-class products and their respective images. One poor quality product image and your potential buyers become your competitor’s loyal customer.
When you outsource photo retouching services to experts, you get access to a talented pool of photo editors, designers who seamlessly enhance your product images and make them suitable for web publishing. They employ advanced image editing techniques and tools to transform your not-so-perfect images into perfect ones while helping you improve your customer experience and bottom line.
