Blue Zoo saves countless hours per week with PhotoCircle
Blue Zoo provides access to sea life and aims to educate and inspire future generations about the importance of marine conservation.
Jessica McQueen is responsible for managing marketing operations across multiple locations nationwide. The guest experience for each Blue Zoo location is unique and must be marketed accordingly. Her team can’t be everywhere at once, and a consistent stream of organic and locally sourced content is invaluable to the business.
“Before PhotoCircle, we had content thrown at us from so many different places that it would often get lost or underutilized in the shuffle.”
Before PhotoCircle, Blue Zoo was using anything and everything to receive marketing content: text messages, group chats, emails, shared drives, and various other forms of communication. This made finding anything extremely time-consuming and nearly impossible to attribute the content to its respective source.
Having dynamic marketing content easily accessible is vital for their ability to get the word out about Blue Zoo. They needed to find a sustainable solution.
With PhotoCircle, Blue Zoo has increased the quality of it’s digital marketing and saved countless hours every week, not having to chase down each location for content or sift through disparate communication platforms to find what they need.
“PhotoCircle made it easy to share and is our teams’ dedicated space for sourcing content.”
