How PhotoCircle Transformed Soigné Homes’ Customer Engagement Strategy
Soigné Homes is a distinguished boutique builder based in McCall, Idaho, specializing in all phases of luxury residential construction and renovation.
Their luxury niche, catering primarily to second, third, or fourth homeowners across different geographical locations, presents a distinct challenge: how do you keep clients intimately involved in long-term projects when they can’t be physically present?
After recognizing this necessity, Soigné Homes began searching for a solution to bridge the geographical gap and offer seamless communication between the clients and the project team. This search ultimately led them to PhotoCircle for Business.
“Before PhotoCircle, we spent a great deal of time on each project conducting stakeholder management and resending progress updates to everyone involved. PhotoCircle saves us time, ensures nothing slips through the cracks, and helps improve our client experience.”
For many of Soigné Home’s projects, the first year is dedicated to collaborative design and specification, followed by two years of construction after breaking ground.
Because of the length of these projects, maintaining consistent virtual engagement and building a strong relationship with each client is paramount.
PhotoCircle is used throughout the entire project to provide real-time chronological updates. Their clients can also add relatives and close friends to their exclusive Circle so everyone shares in the excitement.
PhotoCircle increases engagement by making it easy for members to collaborate, react, and comment on key milestones privately and securely.
PhotoCircle is also leveraged during the customer acquisition and design process. PhotoCircle is used to share Soigné Home’s previous projects, showcasing their unparalleled workmanship and illustrating the art of what’s possible.
“In our industry, transparency can make or break you, PhotoCircle offers us a distinct competitive advantage. It enables us to build trust and transparency with our clients from the outset.”
PhotoCircle has become indispensable in transforming Soigné Homes’ customer engagement strategy. By seamlessly bridging the geographical gap through real-time, compelling updates, PhotoCircle has not only streamlined project communication but also fostered a deeper sense of involvement and excitement for their customers across each project.
“PhotoCircle helps us build long-term relationships with our clients and their extended families as they watch their dream home come to life”
Are you ready to experience the power of PhotoCircle?
Contact our team today to discover how PhotoCircle can enhance communication, build trust, and elevate your customer experience.
