Streamlining Event Marketing: How PhotoCircle Transformed Itron’s Content Management Approach
Itron is a global leader in the industrial Internet of Things and is dedicated to fostering a more resourceful world. Their cutting-edge technology enables utilities and cities to safely, securely, and reliably deliver critical infrastructure services to communities in more than 100 countries. Itron organizes a diverse range of industry events year-round, showcasing the individuals and innovations driving the transformation of this industry.
Itron was seeking an efficient method for documenting and organizing marketing content across its diverse portfolio of industry events. Because their team is distributed, Itron relied heavily on ad-hoc requests from employees and attendees to source content. This multi-step process of reaching out to individuals attending the event, asking them to take pictures/videos, and distributing media through various channels was difficult and time-intensive. They needed to find a solution that was easy to use and able to scale as they continued to grow.
Their search led them to PhotoCircle, a dynamic platform designed to revolutionize content management for businesses.
“My favorite thing about PhotoCircle is how user-friendly it is regardless of someone’s technology background. PhotoCircle creates a sense of community and helps us generate organic content that people are more inclined to engage with.”
By leveraging PhotoCircle at these industry events, Itron not only streamlined its content management process but also witnessed a remarkable surge in the quality and quantity of marketing materials at their disposal. This enhancement in content accessibility has proven instrumental in bolstering their online presence and effectively capturing the essence of each event digitally.
With PhotoCircle seamlessly integrated into their event strategy, Itron’s attendees have embraced the platform wholeheartedly and are eager to contribute. PhotoCircle has become an indispensable component of Itron’s event management toolkit.
“Having one place to keep all our content together is helpful not only during and right after each event but also the following year when we’re looking to promote it again.”
Experience the transformative power of PhotoCircle and elevate your event marketing strategy today. Contact our team to discover how PhotoCircle can revolutionize your approach to content management and maximize the impact of your events.
