Woman’s Travel Club Engages Clientele with PhotoCircle
Recognizing that many women in retirement hesitated to travel solo due to safety concerns, Marianne Southall founded the Women’s Travel Club. The club provides a safe haven for women to travel the world, surrounded by an adventure-driven community.
The groundbreaking team at the Women’s Travel Club has aided thousands of women around the world as they venture to new places and create memories unlike any other.
Today, The Women’s Travel Club hosts 30 to 40 tours, including land, sea, railway, and safari options.
“Switching to managing our groups’ memories with PhotoCircle for Business has made our marketing process a breeze.”
Operating a multifaceted travel organization is inherently difficult, and attracting new clients can be challenging. Extracting the necessary marketing material can be particularly daunting when you’re far away from your traveling ladies.
Marianne recalled that before the Women’s Travel Group began its relationship with PhotoCircle, tour hosts were responsible for capturing marketing materials while leading their groups.
This media was then uploaded to Google Docs or shared via text message. This solution failed to provide women travelers with an organized and collaborative space.
With thousands of photos and videos shared via PhotoCircle, travelers who missed the shot can bring home an album of their adventures.
“The mobile app is easy to use, clean, and not overwhelming. Other apps are too complicated, PhotoCircle for Business is straightforward.”
