Photon and Cost Plus team up to offer price transparency and patient choice

Published in
2 min readApr 9, 2024

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Today, too many patients wait in line at a pharmacy only to be confused by the cost of their medication when they reach the register — many end up paying way more than they should! Patients aren’t given enough information or agency to shop, which means finding a good price on medications is a mess of copays, discount cards, phone calls, and prescription transfers. In fact, more than a quarter of Americans say it’s difficult to afford their medications, and many don’t get them filled because of the cost. The lack of price transparency and difficulty of prescription portability are to blame.

We started Photon with the mission of giving patients ownership of prescriptions, just like when they were written on paper! Our product allows prescribers to send a prescription to patients via text, enabling patients to price shop and select a pharmacy on their own.

When it comes to price transparency for the patient, the “big three” PBMs stand in the way and it’s no secret that Mark Cuban agrees. This is part of the reason why we’re so excited to team up with Cost Plus Drugs.

We know that patients want to understand healthcare costs before they make a purchase. With Cost Plus Drugs integrated into Photon’s prescribing tools, patients can see prices and make informed choices about their healthcare, without any unpleasant surprises at checkout.

This collaboration between Photon and Cost Plus Drugs is a reflection of our shared values — consumer choice and price transparency. It is nothing short of a revolution in an antiquated system.

My co-founders, Rado, Sam and I founded Photon with a vision to leverage consumer demand to lower the cost of prescriptions for patients. We’re just getting started.

To learn more about Photon, you can find us at photon.health. Or follow us on LinkedIn and X.

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