Pi Labs Insights
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Pi Labs Insights

Lessons learned from deploying tech in real estate

CRETech London 2022 panel on PropTech deployment and adoption

Real estate and uncertainty

Normal adopter distribution (adapted from Rogers, 2003)

Innovators and laggards

Segmenting tech. providers by cost and product influence (Graham & Baum, 2022)

What makes a successful PropTech deployment?



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Luke Graham

Learning for a living. I research proptech, entrepreneurship and real estate at Pi Labs VC and Uni of Oxford. Occasional tweeter @lukejjg