The Ultimate Guide To Product Hunt Launch for Beginners 🎯
- Join Product Hunt A Few Months Before Your Launch Date
- Engage with Product Hunt Community
- Explore The Most Successful & Upvoted Products
- Prepare Product Assets & Details
- Create a Mailing List
- Meet Friends from the Other Side of the World
- Join the Communities
- Create a Stunning Short Video
- Create a Checklist
- Be Online, Active and Helpful
- Let People Know About Your Launch Date Before Your Launch
- Sleep Well Before Your Launch Day đź¤
- Shine on Launch Day
Join Product Hunt A Few Months Before Your Launch Date
If you’ve decided to launch your product on Product Hunt, your first step before starting your preparations should be for you and your teammates to join Product Hunt a few months before your scheduled launch date. Being active in Product Hunt discussions and communities, and expanding your network by chatting with people will help you a lot on your launch day. In addition, the Product Hunt algorithm tends to perceive the votes of those who signup on the day of your launch as fraud. So you and your teammates should get involved in Product Hunt long before launch, increasing your engagement rate and proving to Product Hunt that you are not a fake user.
Engage with Product Hunt Community
Product Hunt community discussions are great for connecting with experienced makers and expanding your network. Instead of advertising in these discussions, try to help people and chat with them. This is how you can meet some of your early supporters!
Explore The Most Successful & Upvoted Products
Before starting your preparations, it is useful to do deep research. Thousands of products join the Product Hunt every day, and some of them manage to launch successfully. Check out these products and take a look at what you can sample.
Prepare Product Assets & Details
Before you launch, take the time to create compelling assets for your product. This should include a title, tagline, a detailed description, and screenshots or videos of your product in action. You’ll also need to choose a category for your listing, and come up with a list of relevant “topics” or tags to make it easier for people to find your product
Create a Mailing List
Start building a contact list before launching your product. This list should be quite comprehensive, but most importantly, don’t forget to categorize the people on your list. For example, it will be easier and more sincere to reach your family and friends through communication channels such as WhatsApp and Messenger. Keep them on a separate list. But don’t forget to make a mailing list of other people you can ask for help. When categorizing people in this list, remember that you can send personal emails to them. For example, the e-mails you send to your colleagues may be different from the e-mails you send to other people you have previously collaborated with or met online. List all by categorizing. Also, don’t forget to create an area on your website where you can collect emails.
Meet Friends from the Other Side of the World
Product Hunt launches work according to Pacific Time. The best time to launch your product is 12.01 AM PST. This timezone can be very different depending on your timezone. Do not forget that the most important thing that will make your product featured is the votes you get in the first hour. So focus on making friends from around the world. Start meeting makers, hunters, entrepreneurs and SaaS administrators. Connect with them on Twitter, LinkedIn and Product Hunt and improve your interaction. They will be happy to support you on the launch day.
Join the Communities
It’s unbelievable that there’re so many communities for Product Hunt and Startups. Join these communities at least a few weeks before your Launch day and start interacting, supporting and chatting with people. Slack channels, discord servers and Facebook groups are the places where these communities are the most. You can join by exploring these communities with a few easy searches.
Create a Stunning Short Video
Creating a stunning short video for your Product Hunt launch is a great way to showcase your product and capture the attention of users. A well-produced video can help demonstrate how your product works and what it can do, making it easier for potential users to understand and get excited about it.
Additionally, a high-quality video can help build trust with potential users by showing them that your product is well-designed and worth their time. And not only video but having visual assets such as screenshots or GIFs can also be a great way to show off your product in a visually engaging way. It can help people quickly understand your product and get a sense of what it can do without having to read a lot of text. Furthermore, having attractive visual assets can help make your listing stand out from the crowd, increasing the likelihood that users will click on it and learn more about your product. Keep in mind that the video should be short, less than 1–2 minutes, and should focus on showcasing the key features and benefits of your product. Also, the video should be high-quality and well-produced, as a low-quality video can actually have a negative impact on conversions.
A video is not a must-have for the Product Hunt launch, but it’s definitely a plus. It’s a great way to showcase your product and it can help make your listing stand out from the crowd.
It helps to be more memorable! 🎯
Create a Checklist
Creating a checklist before your Product Hunt launch is an important step because it helps to ensure that you don’t miss any important details. It’s important to be well-prepared for your launch, and a checklist is a great tool to help you stay organized and on track. This checklist will also help you to stay focused and prioritize your tasks, so you can make sure that the most important things get done first.
Using a checklist also can help you to identify and address any potential issues before they become a problem. It can also be a great way to keep track of the progress of your launch and to ensure that everything is on schedule. Additionally, it can also serve as a reference guide for the launch day, so you can make sure that you’re on track and that everything is going as planned.
In short, creating a checklist before your product launch is important because it helps you to stay organized, focused, and on track, it helps you to identify and address potential issues, and it serves as a reference guide for the launch day. Having a checklist in place can help you to feel more in control and less stressed, giving you peace of mind and allowing you to enjoy the launch process.
Check out our Product Hunt checklist as an example: https://go.retable.io/viewnULkMPYj7mHP2vP5
You can click the use data button to copy this checklist to your Retable dashboard.
Be Online, Active and Helpful
Interacting with people in the Product Hunt community and other communication channels before your launch is a great way to grow your network and increase the chances of success for your product. By being active and helpful in the community, you can start building relationships with other makers, hunters, and potential users. This can be a great way to get feedback on your product, generate buzz for your launch, and learn from others’ experiences. Additionally, by participating in discussions and helping others in the community, you can establish yourself as an expert in your field and build trust with potential users. Also, by engaging with the community, you can get a better sense of who your potential users are and what they’re looking for in a product, this can help you tailor your product listing and promotional efforts to better appeal to your target audience.
Interacting with people on Product Hunt and other communication channels is not just about promoting your product, it’s also about building relationships and growing a network of people who are excited about what you’re working on and will be more likely to support you. It’s important to be authentic and helpful, not just self-promoting, building genuine relationships will be more beneficial for you and your product in the long run.
Let People Know About Your Launch Date Before Your Launch
Letting people know about your launch date before your launch on Product Hunt is a great way to build excitement and ensure that your product gets the attention it deserves. By sharing the launch date in advance, you can start building anticipation and generating buzz for your product. This can help to drive more traffic to your listing on launch day and increase the chances of success for your product.
Additionally, by only sharing the launch date with a select group of people, you can create a sense of exclusivity and make your launch feel even more special. This can help to increase the perceived value of your product and make people more likely to check it out. Furthermore, by letting people know about your launch date in advance, you’re giving them the opportunity to plan ahead and make sure they’re available to check out your product on launch day.
This can help to increase the chances that people will actually take the time to check out your listing and engage with your product. Building a community is also a great way to generate buzz and get early traction for your product. And by letting people know in advance, you can maximize the potential of your launch and ensure that your product gets the attention it deserves.
Sleep Well Before Your Launch Day đź¤
Yes, it’s right. You should really sleep and rest well before your launch day. Because of the timezone, you’ll get really tired on your launch day. The Launch will run for 24 hours and don’t forget that there are thousands of people around the world who can be vigilant and support you.
Getting a good night’s sleep can help you to be more focused, alert and productive on launch day. You have a lot to do on launch day, such as responding to comments and messages, promoting your product, and making any last-minute adjustments to your listing. So, you need to really rest well before the launch :)
Shine on Launch Day
Shine as much as possible. Be active everywhere, communicate, chat, and help. Show your excitement to people. In fact, you should start doing this before launch day. But on the day of the launch, chat with people on every platform as much as possible and have well communication with them. Don’t just ask for help, share your excitement and make friends with them. Your goal shouldn’t be to advertise your product, you should also be open to helping people. Show that you care about their opinion. They will always be ready to help you.
The Product Hunt launch is really exciting and there’s a lot of competition. But remember, it’s also an enjoyable experience. Regardless of your launch result, do not forget that you have the opportunity to have a very good network. It’s just a little competition, but the experience you gain is much more valuable. If you’re new to this and need help, feel free to contact me. I am always ready to support you.
Here is my LinkedIn and Product Hunt account:
I hope it helps! 🙌🏻
Best,
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