PICA — Brand Loyalty Programs Made Simple

4 Ways to Give Out Reward Points

Whenever customers purchase goods and services from a specific business with a loyalty program, they earn loyalty points, or what we call Reward Points here at PICA. These Reward Points enable customers to earn virtual credits that they can use to get freebies and…

PICA is Finally Here!

The Brand Loyalty App We’ve all Been Waiting For

The wait is finally over, businesses all over the Philippines will now have access to the very first, all-in-one brand loyalty application, that can give them the tools necessary to build brand loyalty! PICA is a…

6 Persuasion Principles To Sell More To Your Customers

What if I told you, that there are certain truths that when, and if uncovered, will unlock vast amounts of opportunity to improve your business? In 1985 Dr. Robert Cialdini published the book “Persuasion”. Inside, were outlined…

Sunk Cost Fallacy: Why Customers Won’t Leave Your Business

Remember watching a terrible movie all the way to the end, just because you already paid for the ticket and didn’t want to waste your money? Or when you tried finishing a book you don’t like because you already bought it? These…

Brand Loyalty Programs — Drivers of Business Growth

Brand loyalty programs have been in existence for quite sometime now. One might even be able to surmise that even throughout history, on the narrow streets of ancient China, to the dusty corridors of Baghdad, brand loyalty programs have…

How Businesses Build Growth Through Referrals

We all know the adage, “It is much more expensive to acquire a new customer as compared to retaining an existing one”. That is why business owners should adapt to different ways in getting more business such as through social media, or through the…

The Reciprocity Principle

Part 1 of 6 — Dr. Cialdini’s Influence: The Psychology of Persuasion

In the previous article, we covered the 6 different principles from Dr. Robert Cialdini’s book “Influence: The Psychology of Persuasion. There…

5 Ways to Increase Your Loyalty Program’s Effectiveness

So you’ve finally decided to start your own loyalty program. You’ve taken the time to implement it, and now you’re wondering, how will people find out about my program? These are typical questions asked by business owners, and for…