Mayora Group Uniting Two Nations on Danisa Badminton Event in Jakarta

Royal Danisa Badminton Event “Uniting Denmark-Indonesia” in Lotte Shopping Avenue. The main purpose of the following event is to strengthen the political and commercial partnership between both nations.

PickaBoost
PickaBoost
2 min readJan 31, 2018

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Royal Danisa Badminton Event titled “Uniting People” be held in Lotte Shopping Avenue Jakarta is a result of partnership between Badminton Denmark Open and Danisa, a popular Butter Cookies brand from Indonesia. The main purpose of the following event is to strengthen the political and commercial partnership between both nations and enhance the people-to-people relations.

Badminton Denmark and Danisa Announced Multi-year Partnership Agreement

The Danish netizens that happened to be one of the attendees on the following event thinks that such partnership is a good way to bring people together, especially for both nations by sharing the same love of badminton through this event. And also, it’s a good way for both parties for showing common interest to kids as showed to pursue their dreams in sports. Indonesia and Denmark are among the nations that recognized as champions in global badminton events, which makes them popular around Asia and Europe for their achievements

Two of world renowned badminton players were also present : Hans-Kristian Vittinghus from Denmark, and Hariyanto Arbi from Indonesia. Royal Danisa one of popular Danish traditional butter cookies brand, is the main sponsor of the following event in Jakarta. Besides badminton, butter cookies is also Denmark’s most beloved pastimes. Royal Danisa cares immensely for authentic traditions in Denmark and aspires to bring these two Danish iconic heritage around the globe.

Read More : Denmark on Uniting Two Nations In Danisa’s Badminton Event in Jakarta

Royal Danisa production and manufacturing process is overseen by Danish Speciality Foods, a food company registered in Copenhangen, Denmark. Danish Speciality Foods itself has a strong relationship with renowned biscuit company from Indonesia, PT. Mayora Indah, Tbk. They had joint licensing agreement to produce and distribute Danisa Butter cookies globally. The collaboration of both company successfully sold Danisa Butter Cookies in more than 60 countries and they aimed to expand their businesses by looking for new overseas market opportunities, especially in Asia region.

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