Know Your Audience: How Smart Demographic Targeting Yields Better Insights
Exactly who likes your product or design should never be a mystery to you. Knowing your audience means understanding their needs and desires, and knowing how best to address them.
On PickFu, you always know who answers your polls — each result includes a demographic breakdown of gender, age, income, ethnicity, and education level. But you can also target certain demographic groups so that only certain subsets of the population respond to your poll.
“Your audience gives you everything you need. They tell you. There is no director who can direct you like an audience.” — Fanny Brice
Mobile Device Platform
One of the most practical demographic segments PickFu offers is targeting iOS or Android users. If your app is only available on one platform, why poll those who couldn’t download it if they wanted to? This Android game wanted to see what users thought of a new mobile app icon. The poll encompassed Android users between the ages of 18 and 34:
PickFu also offers the ability to target Mobile Gamers.
Authors use PickFu extensively to test book titles, subtitles, cover designs, and blurbs. Knowing this, we created several categories on PickFu so that authors could better target readers. You can poll based on the type of reading (fiction or non-fiction) readers prefer, and the number of books they tend to read per month.
When writing effective book descriptions, a top tip is to use the first sentences of your blurb to hook a reader in. One author used PickFu to poll females who preferred fiction to gauge which opening sentences were more intriguing.
If your book is aimed at a niche market, why poll those outside that niche? One author whose cookbook included kosher vegetarian recipes polled 50 vegans and vegetarians. They overwhelmingly preferred the colorful, more poetic option over the straightforward title.
It would have even been possible to target only vegetarians of the Jewish faith on PickFu, though it would have taken longer to complete the poll. This author decided not to keep the focus that narrow. After all, the kosher recipes could still be enjoyed regardless of religious beliefs.
When you’re launching a boutique product, it makes sense to ask opinions of those in your target market. This line of organic skincare products polled women who made over $60,000 to see which logo they preferred:
Perhaps your product is aimed at the youth market. This upcoming line of streetwear wanted to see what males under the age of 50 thought of its logo design:
These are just some of the ways the ability to laser-focus polls has helped our customers. Who is your main audience? Do they share certain traits? Are there even more segments that would be useful to you? Send your thoughts to us @PickFu!
Originally published at The PickFu Blog.