Why you should avoid sending no-reply emails

Matt G.
Pickle
Published in
2 min readDec 1, 2017

We’ve all seen them before. You get an email from a company about something on your account, a message from someone, or a receipt. Maybe you have a question or want to provide feedback, but you can’t because it comes from a no-reply address — no one will ever see your response. This is bad for business. All emails should be reply-able.

Many companies are sending email from no-reply addresses. Google, LinkedIn, PayPal, hotel chains, mortgage brokers, and so many more. They come from an address similar to no-reply@acme.com—look familiar?

We shouldn’t have to jump through hoops to contact the company and it shouldn’t be impossible to reply to an email. There are only two reasons to use no-reply emails. 1. They are being lazy and 2. They don’t want to hear from you. At Pickle, we’re putting an end to this.

If we send you something, you should be able to reply to it.

We love hearing from our customers — both good news and bad. Replies are incredibly important to us. It’s how we learn, grow, and build better relationships. You should be able to reply to any email we send to you and it should go into our inbox.

To make an engaging service, no-reply emails should be forbidden. Every reply is a chance at building a relationship with a customer. We don’t want to make people jump through hoops to contact us. You should be able to reply to everything we do and someone here should see it.

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Matt G.
Pickle
Editor for

Founder picklecrm.com – the dead simple CRM for realtors and entrepreneurs.