The 10 best AI & Machine Learning Tools for Marketers
It’s 2023, and at this point, artificial intelligence (AI) and machine learning (ML) isn’t just for data scientists. No code tools that utilize AI and ML can be used for just about anything you can think of in marketing, from developing content faster, to gathering data to make strategic decisions, improving the customer experience and optimizing conversions in a pipeline. The possibilities are endless.
In this article we’ll go through 10 of the best AI marketing tools, I’ve separated them into categories based on what they do and chosen my favourite for each, hopefully you’ll find something that interests you. Now, lets get right into it.
Content writing — Jasper AI
Starting the list off is Jasper AI, an AI-powered tool that simplifies the process of writing and creating engaging content. Jasper can write in a wide range of forms (not just blog articles), and has specific templates where Jasper writes in a specific way . You need to write a product description for an Amazon listing? Your covered. Or copy for a google ad headline? It’s got that too.
By using Natural Language Processing (NLP) algorithms, Jasper AI is able to produce high-quality output 5x faster than an average human copywriter. Not only is it just grammatically correct, but it’s original content that has been optimized for search engines. What can’t this little robot do?
From $59/monthly, $588/yearly
Video generation — Synthesia
Synthesia is a platform that uses AI to create professional videos with lifelike, human avatars, that speak based on input text. This tool allows the creation of engaging video content at scale, such as training videos, how-to videos and marketing videos. Considering how often human animations can fall into the uncanny valley, they honestly look pretty good! In addition, there are 120 + languages and accent, allowing content to be tailored for whatever location you may be in. The 55 video templates making editing a breeze, all from within your browser.
Content Strategy — MarketMuse
If you’re serious about content marketing, then you know how important SEO research is to rank highly in search engines. MarketMuse is a tool which helps create optimization content strategies to improve organic search rankings. It uses it’s AI technology to do the research for you, recommending you entire topics (not just keywords) to write on, so that your content strategy is laser focused. Additionally, its built-in editor optimizes your on-page SEO, highlighting phrases that are often used in existing ranking articles, and some information gaps that you can take advantage of . The only downside is that the product is fairly expensive, and you’ll have to decide for yourself if the quality information is worth it.
From $149/monthly, $1500/yearly
Chatbot — Aivo
Chatbots are revolutionizing expectations for a customer experience, and 80% of business decision-makers said they already used chatbots or plan to use them. Aivo is a chatbot that automates realistic, personalized conversations with customers in real time, which can be used to assist in the marketing funnel, or for customer support. It uses AI technology to automatically train, so it can adapt and learn things about users. The more it learns, the more helpful it becomes. Their video conversational AI is a cool new feature, still in beta. It displays a human avatar, which speaks to the customer, providing a premium customer experience.
Email Automation — Omnisend
Email marketing remains an essential component in digital marketing, and its important to get right. Automated emails trigger based on customer actions and behaviours, and result in significantly higher open and click-through rates. Omnisend is an email automation tool made for ecommerce sites, the drag and drop builders allow you to build emails and create automated workflows, so you can send the right email at the right time.
Omnisend uses AI algorithms to segment your customer base, so that emails are personalized depending on the lifecycle stage, purchase behaviours and engagement. Finally, I have to mention the pro plan, which combines email and SMS automation, which they say leads to a 48% higher conversion rate.
From Free base plan, standard from $16/monthly
Experience management — Vue.ai
Generic, one-size-fits all experiences is no longer the status-quo, with 71% of consumers expecting companies to deliver personalized interactions Vue.ai is a game changer for retail ecommerce businesses, giving them the power to personalize customer interactions and optimize every individual’s experience. Vue AI uses A.I that learns & re-learns user browsing behaviour, purchase history and demographics to personalize content, product recommendations and offers to give every user that VIP treatment.
Predictive AI Modelling & Customer Churn PI.EXCHANGE
Heads up, I work for PI.EXCHANGE, but I’m a marketer, and I genuinely like it, so it’s going on the list. PI.EXCHANGE’s product, the AI & Analytics Engine, is an automl platform, where you can build your own AI models. These models can be used for things like customer segmentation and price optimization, but for this article I’m going to focus on the upcoming release, the customer churn template feature.
Effectively keeping your customers can make all the difference for a business, with analysis showing that a 5% increase in customer retention results in a profit increase of 25% to 95%. The customer churn template is purpose built for marketers, and guides you to building predictive machine learning models, even if you can’t code. The machine learning models determine from your data which customers are exhibiting churn signals and are likely to churn in the future, so that you can intervene with retention strategies, and keep those hard earned customers.
I’m going to plug our free 2 week trial so you can get started here HERE.
Competitive intelligence — Crayon
Crayon is a tool that uses AI to automatically capture and analyze competitive intelligence. You can channel you’re inner secret agent by keeping tabs on your competitive landscape with Crayons insights, including tracking competitors external messaging, product and pricing changes, and hiring plans.
A particularly useful feature is Crayons battle cards, they’re are an easy way to keep competitive intelligence organized, and are useful in helping your sales team win clients. And don’t worry, Crayon integrates with your other systems like Salesforce and Slack, seamlessly.
Digital experience intelligence — Fullstory
It can be hard to know how your users are actually using your product, is there a feature they don’t notice? Is a section making them confused or frustrated? Fullstory is a tool that allows you to gain insight into users experience from their behaviour. The journey mapping feature gives a comprehensive view of the common user paths, and product analytics can quantify the impact that friction points are having on conversions. And if you really want to see you product through a users eyes, it also gives you the ability to replay their entire visit.
Free base plan, tailored for business and enterprise.
Brand Monitoring — Brand 24
Brand reputation is crucial for a business. Brand24 is a media monitoring tool, so that you can listen to what your users are saying about your business online. The AI-driven sentiment analysis feature gives you a wholistic picture of customer attitudes and is a powerful way to understand the perception of your business online.. One way to utilise this is to step in with customer support for unhappy customers if need be, doing wonders for customer retention. The mentions feed gives a more granular view, and the discussion volume chart can help quantify the effectiveness of marketing campaigns.
Hopefully this quick guide has given you some ideas on how you can use AI tools as a marketer and some tools you can use to get going. This is by no means an exhaustive list, like I said there’s virtually limitless ways to use AI, but with so many options I’ve tried to cut through some of the noise. If you’re looking to level up your marketing stack , consider using the power of the AI & Analytics Engine to predict customer churn, and let us know how you go.