15 Reasons You Should Be Using Infographics

You’re on board with the idea of using infographics to revamp your marketing campaigns, but your team is still sitting on the fence? Let us help you convince them to use infographics.

In this day and age, people are overloaded with information. This means that getting your message out there requires more than just plain text or images.

Within the last 5 years, infographics have emerged as a novel solution to keep information concise and present it in an appealing way. According to the latest Google Trend numbers, infographics continue to trend upwards: search volume for “infographic” and “infographics” has increased by 800% since 2010.

It’s a better way to tell stories

• As the saying goes “a picture is worth a thousand words”. Because infographics have both ‘pictures’ and ‘words’, they represents the best of both worlds: the ability to dissect a complex subject, and the ability to keep the reader’s attention while doing so.

Infographics “keep people’s interest by lending a storytelling and visual element to what can be sterile research.”– Caitlin McCabe.

• Making good infographics requires you to collect relevant data, write compelling text, and present them in an efficient and visually pleasing way. By doing so, infographics help to cover “heavy” topics in an enjoyable way.
• Research has shown that visual cues help increase memorability of the information. So making infographics is a sure-fire way to carve your story in your audience’s memory.

It’s a better way to receive stories

• Data in infographics are great. Facts & figures lend authority and give readers a tangible point of reference.
• Humans are visual creatures: 90% of the information transmitted to the brain is visual, and that is processed 60,000x faster in the brain than text. That’s why we would rather look at an infographic than read a lengthy chunk of text containing the same content.
• On average, people only see 20% of the text on a web page during a visit. Infographics allow readers to scan or skim the content quickly and then decide if they want to find out more.

Piktotip: Put your logo and other links in your infographic so that people can find you when they want more information.

It’s a better way to reach maximum coverage and attract traffic

• Infographics are the champions when it comes to sharing. By being pinned on Pinterest, tweeted and favorited on Twitter, shared and liked on Facebook, and embedded in blogs and other websites, infographics can reach every corner of the internet. What’s better: This incredible dispersion of infographics increases their chance to go viral.

“Your message is only as good as your ability to share it.”– Column Five.

• A useful and relevant infographic will drive traffic to your site because people will share the infographic and link to it. Many SEO experts have recommended investing in infographics as an organic way to boost search engine rankings.
• Think that you can’t use keywords for SEO through infographics because they are images? Think again. _You can use the HTML format of infographics as well as install embed codes to track their performance.
• Print can’t go digital, but digital can go print. Infographics can easily be exported to presentations, posters, brochures, and leaflets when you need tangible printed marketing and informational materials.
• Infographics bear the logo and the visual identity of the creator, so they can be integrated into marketing campaigns to communicate your brand efficiently. It’s a wonderful channel to enhance your brand awareness.

Piktotip: Consult your brand guidelines before you design your visual cues: headings, body text, illustrations, color schemes, etc.

• As Einstein said, you can explain something simply if you understand it well enough. Explaining matters with appealing and easy-to-understand infographics helps to build your credibility. People notice your thought leadership, and you can build a following.

It’s a better way to stay visible for a longer time

• By the end of 2014, the number of active mobile connections surpassed the total world population. Looking for mobile-optimized content? Infographics are often created in a portrait format, which is ideal for scrolling. Infographics are perfect mediums to bring your content to phones, tablets and other mobile devices.
• Although there are many infographics out there, they’re nowhere near as prevalent as text or photos on the Internet. Investing in a good infographic with keywords in your industry can help your content stay afloat in the search result page, and avoid getting pushed down by the tons of new content that shows up on the internet every day.
• With a long shelf life and lasting appeal to readers, infographics can stay relevant and be shared months after going live. Yes, infographics are the evergreen content format that you’ve been looking for.

Key takeaways

1. Infographics have the ability to dissect a complex subject and the ability to sustain the attention of readers while doing so.
2. Infographics help cover “heavy” topics in an enjoyable way. People would rather look at an infographic than read a lengthy text containing the same content.
3. Facts & figures lend authority and give readers a tangible point of reference. Visuals help readers process the content more efficiently. Making infographics with these is a sure-fire way to carve your story in the audience’s memory.
4. Infographics are the champions when it comes to online sharing. They don’t only help boost your search engine rankings; they also enhance your brand awareness.
5. For the print world, infographics can easily be exported to posters, brochures, and leaflets when necessary. For the mobile world, content as infographics is perfect for phones, tablets, and other mobile devices.

Ready to get started? Head straight to Piktochart. It’s free, and it’s the easiest way to make beautiful infographics. If you’re not sure where to get started, read our suggestions about all kinds of ideas you can use right away.

For more tips on infographic design, along with some advice on how visual storytelling can improve your skills as a designer, marketer, and educator, check out our blog at http://piktochart.com/blog.