Augmented Creation is the Next Iteration of AI for the Workplace
We’ve all seen the stories. An AI robot gains sentience and tries to destroy mankind. While exciting, the creations of Skynet, Aperture Science, and Delos are frankly nothing like the current AIs that are shaping how we live our lives, and the uses aren’t quite as sexy as android uprisings. While the AIs in these stories can do everything that humans can do but better, real AIs are only good at a few individual tasks. The realms that AI intersect go far beyond robot creation, too.
The biggest place of impact that AI has had is in the office. Claims that AI can improve the worklife have been around for years, but these claims are finally coming to fruition and will continue to grow in the next few years. In fact, a report by Accenture claims that AI will increase human employee productivity by 40% in 2035. These products to increase productivity have already started to appear. For instance, we currently have workflow tools, trend analysis, and hyper-specific targeting that make agency jobs easier. These all use machine learning, a form of AI, to improve the work process, and it will only continue to get better. Indeed, one of the most prominent fields that AI will be applied to is the creative space.
There is so much more to AI than robots and personal assistants. The upcoming stage of AI for creatives is what we’re calling Augmented Creation. In the same way that Augmented Reality supplements reality, Augmented Creation will enhance the creation process. Recent developments in interfaces and data science have paved the way for scalable content strategies and user-level creative platforms. New companies and technologies are making it possible to augment the creative process in order to scale and customize creative and media platforms. These AI uses are not designed to replace humans, but help them improve the creative process.
Among the emerging technologies that agencies can take advantage of are AIs that can give narrative voices to characters in chatbots, analyze long form content scene-by-scene, start the process of creating original music, videos, text, and help optimize customer experiences. These functions and others that help the workflow process are the future, or at least the near future, of AI.
As is the goal of any new technology, the purpose of these products is to improve the lives of the users. The creation process has always been time consuming and expensive, but through the innovations of AI, it can be less demanding. The options to enhance both the customer and company experience are out there, and it only takes a bit of creativity to see them.
Written by Thomas Jorion and Hadley Stork
