Top Articles to Read This Week: Delving Into The Complex Layers of AI
Week 24, 2017
Artificial Intelligence is a clear buzzword of 2017 for several reasons. All the members of GAFA have decided to focus on AI development through announcements or a slew of new products. Machines continue to best humans in the most difficult games and games themselves are becoming smarter. Meanwhile, marketers are using AI to get closer to consumers and brands are unlocking the potential of the lock screen.
Here are the top articles to read this week:
1. Microsoft Masters Ms. Pac-Man With A Horde Of AI Agents
By Tom Simonite from Wired
Anyone who’s played Ms. Pac-Man before knows that you constantly have to rethink your moves because the ghosts’ movements are unpredictable. Normally when an AI learns to beat a game, it’s through reinforcement learning, or having the machine play the game over and over again until it learns how to win. Essentially, the randomness of Ms. Pac-Man makes this impossible, but the researchers at Microsoft created a new way for AI to not only beat the game, but earn the first 7-digit score ever.
2. AI on your lock screen
By Jarno M. Koponen from TechCrunch
With app usage dropping more and more each day, the lock screen has become the prime real estate for attention on smartphones. Consumers are getting the convenience of personalized content without having to enter an app or even unlock their phones, and developers are getting a whole new type of personalized data from these interactions. It’s a win-win scenario.
3. AI Is Leaping From Hype to Reality, and Marketers Are Reaping the Benefits
By Leslie Fine from Adweek
In the olden days, marketers had to be in the field chatting with consumers to see what they wanted from brands and the results were often linear and deterministic. Now that AI can essentially do this field work through data mining, marketing can be more dynamic and predictive than ever.
4. EA Boss Andrew Wilson’s Vision of Gaming’s Future Will Blow Your Mind
By John Davison from Glixel
What if I told you that video games will become personalized experiences for each individual in the next 5 years? What if a game changes its story and action depending on who is playing it and when? According to the CEO of EA Games, this scenario is both plausible and in the works.
5. Apple leverages AI
By Laurie Beaver from Business Insider
3 of the 4 big tech companies made it clear that they are investing in AI ages ago, and now Apple has too. Though their AI updates will definitely help them gather and understand more data, it will be a while before the playing field is truly leveled.
Curated by Hadley Stork
