Top Articles To Read This Week: Unique

Week 14, 2017

Havas X Envision
Pillow Talks
2 min readApr 5, 2017

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This week was about unique ways to stand out in the digital age. We learned how Apple is differentiating itself from the other GAFA members, how some tech leaders and companies are resisting AI technology and others are embracing it for hyper-specific purposes, and how Google chose a different route for branding its VR headset than its competition.

Here is our list of top articles to read this week:

Why Apple Would Rather Have a Sticker App Than a Social Network

By Brian Feldman from NY Mag

Summary: While Apple still owns the hardware business, it’s one of the few tech companies without a social platform approach. But rather than investing in a social network, Apple is building an infrastructure to distribute content across all social networks, which gives users more reason to keep using iOS.

Elon Musk’s Billion-Dollar Crusade To Stop The A.I. Apocalypse

By Maureen Dowd from Vanity Fair

Summary: Leaders in the tech world have differing opinions about the fast growth of AI technologies. Elon Musk, founder of Tesla and SpaceX, is dead set against going down without a fight.

In the age of the algorithm, the human gatekeeper is back

By Michael Bhaskar from The Guardian

Summary: With the recent uprise of machine-learning and algorithmic recommendations, there has been almost a backlash to incorporate human curators in the process. This article discusses the role arts and humanities are playing in keeping value in human curation.

How To Design A Wearable For LeBron James

By John Brownlee from Fast Company

Summary: There is a whole secret world of wearables made specially for professional athletes. They are designed to be lighter, more accurate, and fit like a glove, so to speak.

How Google Branded Tech’s Next Big Paradigm

By Mark Wilson from Fast Company

Summary: From the start, Google’s Daydream VR headset has been drawing inspiration from the natural world; a feat that sets it far apart from its competition and makes it automatically more accessible.

Curated by Hadley Stork

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Havas X Envision
Pillow Talks

Havas X Envision is Havas Group's innovation research facility that empowers brands to connect with consumers. http://www.18havas.io