What is Pimcore and what companies use Pimcore as their solution?
Let us introduce you to a big and one of the leading open-source digital experience platform for enterprises — Pimcore!
In this article, we’ll speak about 2 big brands that are using Pimcore — what they needed, why they decided to go with Pimcore, and how it affected their business results!
And if you’re interested in the services of Pimcore development — or if you simply want a reliable development partner, look no further! We’re a certified Pimcore Gold partner, and we’d be more than happy to help you with your project!
Pimcore who?
Pimcore is an open-source, future-proof platform and a single source for connecting all touchpoints across your business.
Firstly, we need to learn what products are in Pimcore. Shortly, Pimcore is an authority in two crucial fields — Data Management and Experience Management.
It consists of 6 modules — 4 of them relating to data management, and 2 of them to experience management.
Data Management modules are:
- PIM (Product Information Management)
- MDM (Master Data Management)
- DAM (Digital Asset Management)
- CDP (Customer Data Platform)
Experience Management modules are:
- Digital commerce platform
- DXP (Digital Experience Platform)
A combination of Data Management and Customer Experience Management enables operational efficiency, unlimited connectivity to any external software and boost your business performance!
PIM — Product Information Management
With Pimcore’s PIM you can integrate, consolidate, and manage any type and any amount of information across your enterprise!
The biggest advantage while using PIM is working from one place with multi-domains no matter the size or industry you are in!
Also, PIM helps you automate the creation of unique product information using master data as a source. It becomes easier for your business to meet the requirements of multi-channel selling while needing to provide a consistent customer experience.
To make it easier for your marketing department to distribute the product data in real-time — all of the information (product, customer, vendor,…)is brought together! Now, your marketers can apply segmentation, personalization, and automate their marketing activities!
MDM — Master Data Management
Integrated and flexible solutions for product information, data quality, and asset management. From one place, Pimcore MDM enables you to manage every business information about products, customers, vendors, etc.
What MDM enables you?
- MDM allows you to expand to new data domains without incurring a huge cost
- Dump data silos across the organizations
- Easily control and manage different versions of your data
- Connect with business enterprise systems (ERP, CRM, BI, ESB, etc.) or external third-party applications
Important to note here is that MDM further helps you in eradicating data silos, improving your time-to-market, and enables the management of these collaborative workflows. Being fast is crucial today, and MDM enables you to be amongst the fastest.
With Pimcore’s MDM, you can execute any kind of strategy in pursuit of transforming your business — opening doors to new markets, new channels, and new business models.
DAM — Digital Asset Management
Pimcore DAM puts your customers at the heart of your business and with high quality and asset transformation, can deliver a stable experience across all touchpoints. To ensure your brand consistency, Pimcore DAM centralizes all your media assets — from images, documents, logos, audio files, or any other media content you need.
With access 24/7, your business can be easily managed and your team can work on building your brand and the services you provide.
DAM functions as a consolidated digital media repository that enables you to reuse all of your digital assets, optimize the data, and simplifies searching for a specific piece of content. While doing all that, it doesn’t sacrifice its high performance nor its scalability.
It’s an excellent choice if you’re handling a large amount of data, or if you’re confident you’ll have these needs in the future.
CDP — Custom Data Platform
CDP enables you to store and manage every record of your customer. If you have all of your customer data in one central place, it enables you to pursue segmentation, personalization, and marketing automation.
The benefits of Pimcore’s CDP are very much related to the benefits of other Pimcore’s modules, as they can function as a standalone product or function in synergy with other modules.
As your customers take the center stage in the digital transformation process of your company, it’s safe to say that customer data is of paramount importance. Pimcore’s CDP gathers a huge amount of customer data, and by using it — you’ll be creating smart and data-driven strategies and make sure that you hit all of your goals.
Moreover, Pimcore’s personalization engine is more than worth the mention. It features advanced personalization options and is an incredibly detailed playground for marketers and CRO specialists.
Digital Commerce Platform
Dozens of products with corresponding categories can easily be aggregated and maintained. Also, different website languages can easily be implemented. With Pimcore, they can easily search, edit, and publish content from one central place! Every component of your eCommerce business can be developed in Pimcore while significantly reducing time-to-market and grow your ROI.
Pimcore’s digital commerce platform is used by a variety of companies, ranging from leading enterprises to digital agencies. It’s a perfect match for a company looking to build a B2C or a B2B eCommerce application. And when it comes to handling different aspects of digital commerce, it can handle:
- Complex availability computation
- Agile projects with evolving needs
- Complicated pricing and product structure
- Individual design and checkouts
- Multiple catalogs, price lists, etc.
- Multiple frontend applications
Same as previous products, Pimcore’s Digital Commerce Platform comes with several benefits such as customizability, continuous innovation, high performance, interoperability, and so much more!
If you’re wondering how does Pimcore fare against the likes of Magento, Shopify, and WooCommerce, check out our detailed post on Magento alternatives for eCommerce!
WCM — Web Content Management
Pimcore WCM (CMS) is scalable for any type of content or business. It can be used in complex solutions, multiple information, and collaboration platforms for websites, customer portals, or next-generation content hubs.
Why is Pimcore’s WCM is better than other CMS systems?
- Operate from a single place, regardless of what kind of marketing channel your business is using, such as — mobile apps, social media, IoT devices, native apps, or even kiosks.
- Personalization in Pimcore can effortlessly create consumer-centric content created specifically for your audience
- With the drag and drop feature, your content editors can easily create, change and maintain every information on your website
- Using bricks, every landing page can be easily changed and personalized for all kinds of events, promotions, and other sales requirements.
One of Pimcore’s WCM specialties is its headless content capability to solve content challenges. Its headless CMS uses its content-as-a-service (CaaS) feature. Content is delivered through an API-driven architecture — it works for mobile apps, web apps, social platforms, native apps, IoT devices, and so on.
The API-driven approach enables Pimcore to integrate with any eCommerce framework. It has enough flexibility to connect with enterprise systems like ERP, ESB, BI, CRM, or some other 3rd party app.
And when it comes to communicating with your customers — you surely don’t want to rely on a single channel. Leaving a remarkable impression on them and providing them with a memorable experience should be one of the highest priorities.
This is where Pimcore’s multi-channel content management features enter the spotlight. Automate your publishing process across all devices and channels and achieve a level of effortless communication with your customers!
With Pimcore’s WCM, you can deliver personalized content to any output channel — social, mobile, mail, or even IoT devices. From the first to the last customer touchpoint, Pimcore accompanies your customers all the way.
Quite impressive, don’t you think?
What companies use Pimcore as their software solution?
There are more than 100,000 companies like Ikea, Burger King, T-com, and Interspar that use Pimcore. The most important selling points they enjoy while using Pimcore are:
- Pimcore is a central place for all its business activities
- Software architecture-oriented od service offering
- Range functionalities — eCommerce, CMS, Master Data Management, Digital Asset Management
Let’s see what Ikea uses from Pimcore
Ikea was looking for a solution to inform shoppers with new products, sales, and special offers — which will result in an ultimate goal — making a purchase.
The first step was to enable free WiFi to all shoppers that enter the Ikea store. Why? The marketing team wanted to show all advertisements on mobile phones, so shoppers can easily be navigated to the desired page and be one step ahead of purchase.
When shoppers are connected to the WiFi, the first thing shoppers see is a landing page with special content with many offers, news, and promotions.
To easily change content, Ikea needed CMS for the marketing team who needed to be able to access the content and quickly edit with new information.
Also, CMS solution needed to fit for non-technical marketing team members. With Pimcore solution, the marketing team has the opportunity to continually update and improve the content and also, promote all offers from IKEA. These actions led to increased sales and revenue!
How Ikea increased sales with the Pimcore solution?
When users access the landing page, they are asked to leave some personal information. By leaving information about themselves, Ikea's marketing team is allowed to make market research about their shoppers and in a really short time can offer products shoppers could be interested in.
With these tactics, the marketing team was able to reach its targeted audience better and start sales even before shoppers buy some products.
Fast food restaurant on Pimcore? It works for Burger King!
Burger King was looking for a website solution to manage content as well as the ability to update the website with new images, products, and released promotions.
To have better user engagement, they also needed a mobile application with push notifications so they can inform millions of users regarding new coupons and special offers.
They are available across different countries, so one of the requirements was to build a website with separate content curated for every region.
How Burger King manage its CMS?
With a multilingual CMS, Burger King can efficiently manage their website and regularly update with relevant content for each region.
With the mobile app, they can quickly send push notifications to all iOS and Android users and inform their users about upcoming coupons and special offers.
One of the most significant advantages is managing the whole content from one place — the marketing team uses it as a single-source to publish different content to different applications for each region.
The results?
One of the main benefits of using Pimcore CMS is managing Burger King's websites with minimum help from developers.
With easy navigation, well-organized sections, Burger King’s team can update content and be sure that their campaigns are promoted on-time with massive exposure.
In this kind of sector, the loyalty of customers is a big game — Burger King uses the most of it! With Pimcore solution, they managed to show every coupon and discount so their customers can enjoy their meals and also spend more which resulted in increased sales and total revenue.
Why choose Pimcore as your digital partner?
Pimcore is a 100% open-source platform designed to give business owners control of all your enterprise’s technology architecture. With the Pimcore solution, you can create and manage an excellent digital experience.
Easily manage product information, multi-channel publishing, and your e-commerce solution with Pimcore. That’s why Pimcore is used by so many marketers who use Pimcore not only for editing and managing web content but also for publishing data information and creating catalogs or price sheets with the feature called Web-to-print.
If you’d like to learn more about Pimcore and how to use it to improve your business operations, check out our Pimcore knowledge base! A number of Pimcore experts from Factory invested a substantial amount of effort to enrich Pimcore community with numerous additional learning resources! Improve your Pimcore skills with our video tutorials, short guides, and whitepapers!
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Original insights from case studies presented in this article are available on the official Pimcore website:
