Design Identity & Stories
Hotel Kemmeriboden-Bad is known throughout Switzerland for its hospitality, its meringue, and its connection to the land and people of the Emmental Alps.
Over the years, the hotel has gone through many changes, and this is reflected in its logo, which keeps evolving over time. Logos and typography have swept through its historic interiors, before and after my time.
My design identity for the hotel revolved around my stories for the hotel. I told the stories of its connection to the farmers who lived around it and supplied it with products: cheese made on the alp, meat from their animals, hay from their fields, bread from the local bakery, and of course that famous meringue.
Logo & Typography
Hotel Kemmeriboden-Bad is a long name to say, even for the locals, who just call it ‘Kemmeri’, and it can be difficult to get around for outsiders. So I broke it up, using the stresses and pauses as a local would: Kemmeri / boden / bad. And if you only read the first line, it would tell you its name as said by every local anyway: Kemmeri.
I wanted the typography to be simple and classical, minimalist like the photography, boiled down to a monochromatic base. The stories deserved all the attention. I chose a mix of Bodoni and Futura.
Exhibitions
My permanent exhibition along the banks of the river Emme was done for the hotel, using material from my documentation project on this region.
Publications
I made a series of newspaper-sized publications for the hotel:
Advertising
To show the link between the people, the land and the hotel, I highlighted how close the suppliers were, by measuring how many kilometers they lived and worked from the hotel.
Postcards
Menus
