The Pink Room Way, Part 0: Turning Dreams Into Digital Realities
We are a Mobile Digital Product Studio, but what does that mean? Let’s find out.
I’m often asked the question, “what is Pink Room?”
While I tend to adapt the answer to the audience I usually say that we are “A Mobile Digital Product Studio”. But what is this?
Mobile
We are experts in crafting applications that run on mobile devices. We don’t do web and we don’t do desktop. This means the things we do ultimately will run on smartphones that can basically have an Android and/or an iOS operating system.
Digital
We don’t do hardware, we build digital solutions.
Product
The product mindset is important for someone building software because it shifts the focus from merely writing code to creating valuable solutions that address real user needs and deliver business value.
Studio
Studios emphasize creativity and design and often work on creating innovative digital products, we are not a software house that just focuses on providing a wide range of services to meet specific functional requirements.
If the audience gets what I’m saying, I can then go down the rabbit hole.
“We offer a range of services that can support companies all around the world: Product Builders, Team Scalers, and Project Advisers”
Product Builders
If the client says “I have an idea” this is probably what they are looking for and it’s actually what we really like to do. Here we guide our clients through the discovery process that is usually composed by a Product Design Sprint. We then move to the design and specification, before moving on to the engineering, where we’ll build the product and keep on iterating and refining design and specification. As soon as possible we’ll want to start testing the product and get some validation and feedback from real users. We promote user-centered design techniques and agile iterative development. Ultimately, we will help our client take the product to the market, get through app store approval, manage analytics, post-release insights and KPI tracking. The coming blog posts will dive into this topic and explore our processes throughout each of these steps.
Team Scalers
While we don’t consider ourselves a software house, team augmentation is the closest we get to one. If this is the way to go, we integrate our team members with our clients to complement and enhance its in-house team. The goal of team augmentation is to improve the capacity, skills, and capabilities of the existing team to achieve specific project goals or address temporary resource shortages. Due to our focus on mobile products, UI/UX and both native and cross-platform technologies such as Kotlin, Swift, React Native, Flutter, and Kotlin Multiplatform allows us to quickly add a lot of value to our clients.
Project Advisers
A lot of clients come to us in different stages of their business. Sometimes they feel lost, uncertain about what they are building, or have specific pains such as a slow or malfunctioning product. Even though we can help in a lot of different ways, There are usually 2 common needs from clients when it comes to advisory work: Discovery and Auditing.
Discovery: We have discussed discovery in the “Product Builders” section, before. Here we usually run Product Design Sprints to better understand the problem space and draft a solution.
Auditing: We run audits on ongoing projects in order to identify and solve problems. Firstly we start by understanding the product goals, we get to know the organization and its processes, and we also focus on the codebase. Throughout these processes we identify issues and improvement opportunities through diverse methods and procedures such as interviews, UI/UX analysis, architecture analysis, and code analysis.
Since our foundation, we’ve proudly assisted global brands in delivering top-tier products. While our reach extends across the globe, with a client portfolio spanning from the USA and the UK to Germany, Kenya, and China, it’s our deep-rooted expertise in FinTech and Healthcare that truly sets us apart. An impressive 90% of our leads come from referrals, underlining the trust our clients place in us. This trust has allowed us to establish a strong foothold in these two critical markets. As we look to the future, we’re excited to continue partnering with businesses seeking excellence in mobile development. If there’s anything we can help you with, let’s talk. Send us an email to hello@pinkroom.dev!
If you want to know more about this topic and other topics related to crafting outstanding mobile digital products check out our website, www.pinkroom.dev, and follow us on LinkedIn, Twitter, and Instagram.
