Create to Inspire: Autumn moments on Pinterest
This autumn, don’t be late to the party. People are searching for and saving Halloween and Christmas ideas earlier than they ever have on Pinterest.
Why the shift? In the face of uncertain months, people are looking forward to looking forward. 2020 has been a challenging year, and Pinners are craving the comfort of the holiday season.
UK Pinner’s want this season to feel more spooky and festive than ever before. Help them achieve this from home by creating actionable and inspiring content. Keep reading to learn what content Pinners are searching for in October and November.
- Film favourites: Pinners are searching for costumes in TV and films, from Umbrella Academy cosplay to the cult-classic Clueless plaid. Searches for fantasy costumes +621%*
- Give ’em pumpkin to talk about: Pinners are looking for pumpkin carving ideas. Put a twist on tradition, save on the mess, and inspire them to create a painted pumpkin this year.
- Costumes to avoid: Educate Pinners on costumes that could offend people or be deemed as cultural appropriation.
- Wholesome Halloween: Help Pinners find fun activities that don’t involve partyin’ — think visiting pumpkin patches and spooky movie nights.
- Drop-dead gorgeous: Help Pinners look creepy and cute with step-by-step makeup tutorials — take on pop culture trends like Euphoria makeup or go-to classics like the Joker.
- Petrifying pets: The new twinning. Match your Halloween outfit with your pet, or scare the neighbour by transforming your kitten to a bat.
DIY + creepy crafts
- How to create a Halloween costume from your closet: Got some animal print clothing — you’re Carole Baskin. Own an old school uniform? You’re Connell from Normal People. Easy.
- Deadly decor: Put out all the stops and transform your home into a haunted house— think DIY spider wreaths and creepy crawlies. Searches for scarecrow ideas +350%*
- Trick or Treat: Help Pinners keep the kids entertained at home instead of going door to door this year — think scavenger hunts around the house.
Black History Month
- Black excellence: Celebrate the culture, history by creating content that highlights achievements of Black icons; politicians, artists, musicians and pioneers.
- Amplify Black voices: Create content that celebrates Black leaders and trailblazers who continue to inspire advocacy and action. Highlight books, podcasts, films and talks.
- Buy Black-owned: Help Pinners discover and shop products by UK Black-owned businesses by curating your favourite products.
- How to be an ally: How can Pinners use their voice to make a change? Show people in positions of privilege how to productively show up for the Black community.
- Inspired autumn interiors: We’re still at home, but make it cosy. Think knitted throws, pumpkins and cinnamon-scented candles and wood-burning fireplaces.
- Taste the season: Inspire Pinners with seasonal dishes, from pumpkin pies to squash soups, stews and curries.
Fashion + beauty
- Inclusive Beauty: We’ve launched skin tone ranges in the UK, help Pinners find beauty inspiration tailored to their skin and hair type with the best products and beauty how-tos. Searches for natural curly hair cuts +6x*
- Nailed it: From warm and elegant to gloomy and spooky, Pinners are searching for creative nail art to take them into the new season. Don’t forget the all-important hand-care treatments and nail hygiene.
- How to prevent maskne: Everyone’s talking about it and Pinners are searching for it. Help them prevent the dreaded maskne with skincare routines and the best products.
Oktoberfest from home
- Oktoberfest feast: With the big event cancelled, Pinners can still recreate Oktoberfest at home. Think chicken or pork schnitzel, würstl (sausages) and brezen (pretzels) recipes.
- Fun on the fifth: How to celebrate while social distancing, showcase UK bonfire and fireworks displays that are taking extra safety precautions.
- Bonfire Night treats: Show Pinners how to elevate the classics — Think hot dogs, homemade toffee apples and Yorkshire (or Lancashire) parkin.
- Hug in a mug: Warm up a cold autumn night with hot choccy, moon milk, gingerbread and pumpkin-spiced lattes. Don’t forget dairy-free and vegan alternatives like roasted almond milk.
- Festival of Lights: Help Pinners plan in the lead up to Diwali (14 November) with firework night happenings and gift ideas for friends and family.
- DIY Diwali decorations: Celebrate from home with flower decorations, crafts activities for kids, and of course, lanterns aplenty.
- Delicious Diwali: The festival encourages sharing and giving, so it’s no surprise that sweets and snacks are popular Diwali food — think savoury samosas and sweets like gulab jamun and balushahi.
World Kindness Day
- World Kindness Day: More than ever, the world needs kindness. Celebrate World Kindness Day with quotes of kindness and affirmations.
- Self-care packages: Pinners are seeking out ways to be kind to themselves and others. Encourage small gift-giving to loved ones — think insightful reads, pampering products and cards of kindness.
Fashion + beauty
- Shop the look: As the weather shifts, so does the wardrobe. Autumn style continues the move towards wearable, classic pieces. Think chunky black boots, faux leather and autumnal knits.
- Movember: Show Pinners how to up their grooming game for Movember — think glitter beards to festive beard baubles.
This year, Pinners have started searching and saving for the festive season earlier than they ever have on Pinterest.
- Don’t be a grinch: Help Pinners find what their loved ones want. Use product catalogues and gift guides of everything from jewellery to the latest tech — don’t forget the ugly Crimbo jumpers.
- Twist on tradition: Surprise the relatives and mix up traditional Christmas recipes — think Yorkshire pudding wraps and mince pie cupcakes.
- Sleigh the showstopper: Help Pinners create a showstopping festive dessert that goes beyond Christmas pudding. Christmas cakes decoration +335%*
Every week we save space for wildcards — original Pins that don’t relate to the above categories. What do you or your brand do uniquely? Do you have fantastic new content that deserves to be shared? Send it to us; we love seeing new ideas!
Don’t forget! Earlier this year, we launched a new space, the Today tab. Align the content you publish on Pinterest with the above categories for your chance to be featured on the Today tab.
We want to see your most actionable Pinterest content, please submit original content that links to your blog, website or product.
For your chance to be featured on the Today tab in October and November, submit your content HERE by 26 October.
Join the Pinterest creators mailing list here to find out what Pinners are searching for, along with the latest Pinterest news, tips and events.
*Internal Pinterest data and global YoY% increase from 2018–2019 and 2019–2020
Sandy — Pinterest Growth Specialist, currently Pinning to spooky season.