Plan your Aug + Sept content creation

Sandy Kane
Pinterest Creators
Published in
4 min readJul 17, 2020

Over the past few months, the world has moved at an unprecedented pace. Across Canada, people have been staying at home to stay safe. Due to the increased use of social media, they have become more globally connected. Recent events have put injustice and inclusivity top of mind. We want to express not only our solidarity but also our on-going commitment to taking action.

In addition to the uncertainty of the past months, people are trying to balance work, kids, hobbies and career pursuits. We look to our creator community to continue to create actionable content that helps make every day easier for Pinners.

We’ve recently launched a new space in the app, called the Today tab; the Today tab connects Pinners with the best ideas on Pinterest. As a creator of content, align what you publish on Pinterest with the below categories for your chance to get featured on the Today tab.

Click Today at the top of your Pinterest home screen


Listening and acting

Inclusivity is not a trend or a moment in time. We want to ensure we’re continuing to make an on-going effort to make Pinterest an inspirational place for everyone.

  • Never too early to learn about diversity: Help the little ones learn about diversity with educational tools — think books or art that teaches fairness and inclusivity. Searches for inclusive educational posters +91%
  • Diverse beauty: Beauty is diverse and beauty is ageless. Create content that celebrates all hair types and skin colours.

Canada staycation

  • Sleep under the stars: Pinners are looking to learn new camping skills this summer, inspire them with your content — think tent hacks and easy camping meals.
  • Nature travel: Go climb a rock, soak in a hot spring, or hike through the woods — whatever comes naturally. Searches for nature travel +253%
  • Staycation: Flights may be back on, but that doesn’t mean everyone is comfortable hopping on a plane. Pinners are looking for a weekend away close to home. Train travel +107%

Food + recipes

  • Grill station: Many Pinners are spending their summer at home, help them have a garden getaway with recipes they can grill up — think BBQ cauliflower and beer can chicken on the grill.

Living well, spending less

  • Frugal living: Pinners are looking for the best ways to limit spending and get their finances organized, help Pinners with budgeting tips, the best savings apps and printable templates.
  • Repair, reuse: Buying second hand and ‘thrift flipping’ is on the rise. Show Pinners how they can create something new and unique using dye, simple stitching and restyling.

More self-care

  • Morning routine: Whether it’s yoga or a method for getting ready, help Pinners wake up fresh each morning. Morning routine videos +161%
  • Digital detox: Screen time has been at an all-time high during these past months. Help Pinners to take a break and spend some time doing things that they love instead. Searches for social media detox +314%

Fashion + beauty

  • Chop and change: For most Pinners, it’s been months since they’ve chopped those locks. Create looks to show their hairdresser or video tutorials to try out at home. Gender-neutral haircuts +625%


School’s in session

  • Study from home: Help students get back into a learning structure with realistic study schedules. Think tips for studying from home and how to balance their workload.

Winning from home

  • Home office upgrade: Pinners are looking for new ways to work hard from home — think storage solutions and comfy desk chairs to encouraging wall art.
  • Entrepreneur: Spent these last months working on new business ideas? Help Pinners turn their ideas into action with helpful business tips, vision boarding and planning.
  • Home bar: Help Pinners create a home bar experience — think fairy lights, neon signs and bar stools. Don’t forget the fakeaway afterwards!

Food + recipes

  • Host with the most: Pinners have been waiting for the time they can safely host their family and friends. Think satisfying starters, impressive mains and make-ahead desserts.
  • Brew at home: Save money and enjoy your daily cup at home — think chai, matcha and moon milk as well as coffee. Searches for home coffee station +751%

Organic September

  • Organic September: Encourage Pinners to join in the month-long campaign by educating them about organic food, products and farming practices.
  • Sustainable shop: From natural and package free beauty to home furniture, help Pinners discover eco-friendly products. Searches for low-waste living +446%

Fashion + beauty

  • Streamline your style: As the weather starts to shift, early Autumn styles are landing in the shops. Offer Pinners tips on how to create their new season style, layer like a pro and where to buy timeless pieces.


Every week we save space for wildcards — original Pins that don’t relate to the above categories. What do you or your brand do uniquely? Do you have fantastic new content that deserves to be shared? Send it to us; we love seeing new ideas!

We want to see your most actionable and high-quality unique Pins. Please submit your original content that links to your blog, website or product.

For your chance to be featured on Pinterest, send us your original content HERE by August 31st.

Join the Pinterest creators mailing list here to receive inspiring categories to help plan your content and find out the latest Pinterest news, tips and events.

*Global YoY% increase from

Sandy — Pinterest Growth Specialist, currently Pinning to architecture drawing