Fireside chat with Shloka Narang The Silk Sneaker
In this fireside chat join Shloka aka The Silk Sneaker, as she sits down with Pinterest Creator Lead Reena Rai as they discuss all things Pinterest for creators. Shloka currently has 10M monthly unique viewers, which means that 10M people are seeing her content every month. Want to find out how to reach the same? Check out the session to hear all about her journey and her top tips for success on the platform.
Watch the session here.
Key Takeaways:
Unlike other platforms, great content can resurface time after time and can continue to inspire Pinners for years to come.
Set your Pins up for success on Pinterest:
- Publish high-quality, inspirational imagery and video.
- Use keywords to allow your content to be easily discovered, think broad and write how Pinners are going to be searching.
Top Tip: you can use the search bar to see what the most searched terms are for the topic you’re creating content for.
- Consistency is key. If you’re Pinning sporadically then your not giving yourself a great chance of being discovered. Think of it as taking up real estate, the more that you’re Pinning and the more opportunities you have for being discovered and growing your audience.
- Find out what your audience likes. Pinterest has amazing analytics tools including ‘Audience Insights’. You can check out what topics your audience are most interested in so you can cater your content to that. There is also the ‘Pinterest Trend’ tool which allows you to see the topics and search terms that are most popular at the moment. You can also search to see the popularity of specific terms too.
- Include Pinterest in your media kit. Brands are shocked when they hear that Shloka reaches 10M people a month as it is not a figure that they hear often, or from other channels. Pinners are really engaged as they come to Pinterest seeking that inspiration with an open mind which is a great opportunity for both creators and brands to reach new audiences.
- Connect with your audience in many ways. Publish your own content directly to Pinterest. But you can also curate other’s content from Pinterest to your boards that inspire you. Finally, you can Pin inspirational content from other websites that inspire you. This allows your audience to get to know you as a creator and see what is inspiring you at the moment.
Make sure you check out Shloka’s profile to check out all of their amazing Pins.
For more Pinterest tips + tricks check out the Pinterest Creators Blog, Pinterest Creators Instagram and make sure that you’re signed up to the Creator database to hear the latest from us.
Georgia — Pinterest Creator Specialist, currently saving ideas to… Must Watch.
