Getting started with Shopping on Pinterest
Our next session from Pinterest Presents: Create to Inspire is ‘Getting started with Shopping on Pinterest’ with Hannah Ngakane, Pinterest Partner Manager and Maud Massart, Pinterest Partner Specialist. Find out how to use Pinterest Shopping tools for your business, to inspire a new audience with your content and to get your Pins in front of new potential customers.
Watch the session here.
Key takeaways:
400M people come to Pinterest monthly to find out what to do or buy next. This can be planning small things such as ‘what should I eat tonight?’ to seasonal events ‘how should I decorate for Christmas?’, to bigger life moments such as ‘how should I decorate my home?’.
Pinners are planning for the future and this provides brands like yours with a significant opportunity to convert new customers, build brand loyalty and brand awareness.
“97% of searches on Pinterest are unbranded”
“83% of Pinners have made a purchase based on the content they have seen from a brand on Pinterest”
Visual discovery
Now visual product discovery is even better, so Pinners have an even better chance of finding your products. On Pinterest, if you see it, you can shop it. We’re making visual product discovery even better, so Pinners have a better chance of finding you and your products.
Personal
Personalisation has never been more important! Now results feel even more personally-curated and relevant with our launch of Skin Tone Ranges. Pinners can narrow beauty results by selecting the relevant skin tone range and unlock products and content for their complexion. The results have great success 84% of Pinners say Pinterest provides them with content that matches their taste.
Actionable
When you see something on Pinterest you’d like to own, you should be able to buy it, or something just like it, that matches your unique style. We’re making continuous improvements to our shopping formats so it’s easier to use and your products appear in even more places on Pinterest. That means it’s easier for Pinners to pivot from inspiration to shopping, from browsing to buying. Lastly, the introduction of shoppable products means Pinners can click directly to a product page on your website and purchase that thing they love.
Shopping tool on Pinterest:
Catalogues- find out how to upload your catalogues today and bring your products to Pinners. This turns your product feed into product Pins all at once.
Before you start…
- Make sure that you have a business account on Pinterest with a claimed website
- Implement Pinterest tag to track key shopping event types
- Prepare your data source that fits Pinterest’s specifications
For more Pinterest tips + tricks and information on Shopping check out the Pinterest Business site.
Georgia — Pinterest Creator Specialist, currently saving ideas to… Positive quotes and illustrations.
