Introducing the Following tab

I wanted to share some exciting news. We are introducing a brand new dedicated space for Pinners to discover ideas from the people they care about — like you! The Following tab makes it much easier for your followers to see your Pins, in the order you save them.

One of the best ways to discover new ideas is to see what people and brands who share your taste are saving. By introducing the Following tab, it’s now easy to see the latest Pins from all of the people you follow, in the order they save them.

Talking to Pinners, we found that some people only wanted recommendations, while others liked to curate their feed — and most people wanted both options. Now you have the choice to be inspired through personalised recommendations in your home feed, or switch over to a tab dedicated to the latest Pins from people you follow.

You can see and control who you follow by tapping the “+” button at the top of the Following tab. There, you can also discover more people to follow based on your interests, and unfollow anything that’s no longer relevant.

We will be surfacing Creators in multiple areas (including the following tab) so more people can discover your profile and ideas. Here are a couple of tips to help us understand that you’re a Content Creator and give you the best opportunity to get discovered:

- Make sure you have a business account
- Claim your website
- Pin your own content to Pinterest regularly

We hope you love this update!

Reena Rai, Influencer Marketing Manager, currently saving ideas for my upcoming trips to New York and Marrakesh.