Join us for Pinterest Presents: Black Gold
Pinterest’s mission is ‘To bring everyone the inspiration to create a life they love’. Life is such a rich tapestry of colours. We want to ensure we’re bringing you content that reflects this. Content that represents and showcases all ethnicities as well as creative, kick a** businesses that you may not know — but should.
Prepare to discover the value, creativity and support available to the UK and Ireland’s Black-owned businesses, creators, allies and underrepresented communities. Join us on Wednesday Oct 14th, 10am-2pm BST.
Check out the amazing sessions below or visit the event page for more details.
How To Create A Sustainable Business & Brand [10.10am]
Guest Speakers: Monica Rastogi, Estee Lauder; Mark Maciver, SliderCuts
We’ve all seen it on social media — fabulous people seeming to build something out of nothing from a few followers and press cuttings.
The gloss hides a hard reality — shoestring budgets and thankless hours which are often compounded by the barriers of gender, race and network. How can emerging brands thrive despite such constraints?
These trailblazers share their journeys to success, providing practical strategies that you can apply in your business today — whether established or startup (or somewhere in between).
Recognising the Impact of Black Entrepreneurs [11.00am]
Guest Speakers: Sharmadean Reid, Beautystack & Bilal Harry Khan, Diversity & Inclusion Facilitator
You blacked out on social media — now what? Everybody talks about the power of being an influencer, but what does it mean to be a Black entrepreneur in today’s world?
How do you build a platform that educates, empathises, gives a voice to honest conversations about race, celebrates culture and creates meaningful change? How can we be a better ally for Black creators?
With a combined following of over 4.7 million, join us for this powerful panel that takes us through personal journeys, lessons learned and insights on how to make an impact.
Know Your Worth: A toolkit to avoiding burnout & building self-worth [11.45am]
Guest Speaker: Charlotte Williams, SevenSix Agency
At the centre of any advertising campaign are people, faces, colour, responsibility.
As a black woman and marketing agency owner, Charlotte is conscious of the fact that in far too many cases the absence of diversity and equality is prevalent in the world today.
Charlotte will discuss the importance of self-worth and knowing your value — as people of colour and as allies.
This session will take a step back to look at the importance of a shared struggle and a shared understanding, providing tools to check your unconscious bias, prioritise your self worth and support those around you.
Pinterest 101 Workshop: Level Up Your Pinterest Game + Win Prizes! [12.20pm]
Host: Hannah Ngakane, Strategic Partner Manager, Pinterest
With over 400 monthly active users, Pinterest has rapidly grown to become the positive corner of the internet and provide inspiration for both business owners, influencers and individuals.
This workshop will showcase:
- How to effectively create a new profile
- Best practices to increase engagement
- New product features to drive shopping conversion
- Inclusive beauty filters for personalised Skin Tone ranges
For every new creator or brand that joins this session, learn how you could win free editorial advertising to boost your content and drive better inclusivity across the platform.
Show Me The Money: How To Gain Investment Funding [1.00pm]
Guest Speakers: Charmaine Hayden, Good Soil VC; Yvonne Bajela, Impact X
The gap in financing between Black-owned and white-owned businesses is stark and Covid-19 has worsened the situation.
This session breaks down the jargon and dispels the myths on how you can source relevant funding to sustainably grow your business.
Featured in Forbes ’25 Leading Black British Business People To Follow’ and ‘Forbes Under 30 Europe: European Finance Leaders Of Tomorrow’, Charmaine and Yvonne are investing in underrepresented entrepreneurs from across Europe.
Could you be their next investment?
Why PR Matters + PR Consultancy Giveaway [1.45pm]
Guest Speaker: Kamiqua Pearce, UK Black Comms Network and Coldr
PR, traditional and digital, is often a secret weapon in the marketing mix
The momentum of positive word of mouth surging through your audience has the power to amplify your offering and build revenue long term.
But where do you start if you’re a one-man band? And even if you’re ready to hire a specialist, how can you guarantee they’ll understand your business and deliver on what they promise?
Discover how to boost your brand on a shoestring budget. Plus be in with a chance to win free PR consultancy!
